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This is our body politic.

I'm Farai Chidea.

It is February, aka Black History Month,

but in my family, Black History Month was every month.

I was just going through things from a storage unit

and found books including

Zimbabwe before 1900 and the Black Experience in America series, those were soft covers on

eras including Jim Crow and the end of reconstruction. These were the things on the shelves in my

parents and grandparents' houses when I was a kid. I believe being rooted in blackness,

understanding it both as a construct and real, because we humans make it real, shaped how I

approach my career. I have spent decades studying how demographics, psychographics, and systems

affect us all with big and measurable differences across races, regions, and wealth levels. We're also

beginning the ramp up to the 2022 midterm elections this fall, and one of the super demographics

in play is Latino voters. Politically, Latino is an umbrella term that describes both immigrants

and people whose families have been in the U.S. for generations and often whose family

line on this continent predates the United States itself. And then there are the differences across

regions, states, and religions, plus a quarter of the U.S. Latino population is of African descent.

...