You might think flavor is what happens on your tongue – and it is. But it’s also so much more. Flavor is influenced by all the senses. How food looks, smells and feels can make a difference. Even the sounds you hear while eating can impact how you perceive taste. We’ll visit a tastebud beauty salon, talk with a chef researcher and do some experiments provided by our friends at America’s Test Kitchen Kids. Plus: a three-part Mystery Sound and a Moment of Um that answers the question: “What makes spicy food spicy?” Note: If you want to do the experiments along with us, congratulations, you can! You’ll need jellybeans, a blindfold and two pieces of dark chocolate. Listen, eat and yum! This episode is a collaboration with our friends at America’s Test Kitchen Kids! They’re sharing access to their “The Nose Knows” experiment with Brains On listeners! Check out the whole activity right here. This episode is sponsored by Pillsbury Crescent Rolls, Stitch Fix Kids (stitchfix.com/kids/brains), and KiwiCo (kiwico.com/brains). See omnystudio.com/listener for privacy information.