FL264 - Product Launch Plan + Email Subscriber Engagement + Introductory Offer
Flipped Lifestyle™ Podcast
Shane Sams
4.9 • 575 Ratings
🗓️ 14 December 2018
⏱️ 15 minutes
🧾️ Download transcript
Summary
Hey Y'all, welcome to another Flipped Lifestyle Podcast Q&A w/ S&J!
In the Flip Your Life Community, we hold a members-only Q&A twice a month where we answer online business questions of our members live on air!
This podcast episode features some of the highlights of these recent live member Q&As to give you a glimpse of how we help the members of our community, and help you as well in online business by listening in.
Today's Q&A highlights answer the following questions:
Question One:
"I'm just starting out, so what should I focus on? I would really like to get a beta launch for my membership up before the Christmas holiday. I'm planning to post on social media everyday. Create a worksheet as a lead magnet for getting people on my email list. Work on getting my website up and running (from scratch). Does this sound like the correct order?"
Question Two:
"How do you launch a membership site to your email list when you haven't emailed them anything in the past couple months?"
Question Three:
"I have a question about an introductory offer. I'm confused about whether I should create a product first (I know that you've mentioned "product first" philosophy), but I've also heard you say about having an audience and finding out what THEY want. I've been focusing on building an audience and getting email subscribers so that I can ask them what they want. I do have a product available, which is career coaching calls, but should I create a digital product now (I have an idea of what I'd like to create) or wait until I have feedback from an audience so I create the right product?"
Success stories mentioned on today's podcast:
"I asked for feedback on my sales pages about 2 months ago and got some great feedback and Jocelyn asked some really powerful questions. I changed one of my sales pages based on Jocelyn's suggestions and CHA-CHING. Four subscribers in three weeks!" - Stephanie
CLICK HERE to get your FREE 30-DAY Membership in the Flip Your Life Community NOW!
Transcript
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| 0:00.0 | Hey, y'all, you're listening to a Q&A with S&J. |
| 0:03.9 | Welcome to the Flip Lifestyle podcast, where life always comes before work. |
| 0:09.7 | We're your host, Shane and Jocelyn Sam. |
| 0:13.7 | We're a real family that figured out how to make our entire living online. |
| 0:18.5 | And now, we help other families do the same. Are you ready to flip your |
| 0:22.5 | life? All right. Let's get started. All right. This question is from Lisa. Lisa says I'm just starting. |
| 0:30.9 | So what should I focus on? I would really like to get a beta launch for my membership up before |
| 0:35.5 | the Christmas holidays. I'm planning to post on social media every day. |
| 0:39.7 | Create a worksheet as a lead magnet for getting people on my email list and work on getting |
| 0:44.6 | my website up and running from scratch. |
| 0:46.9 | Does this sound like the correct order? |
| 0:48.9 | So the order is post on social media, create a worksheet as an opt-in bonus, and get my website up. |
| 0:58.8 | The first thing, okay, so that sounds good in practice, but the big thing that we have learned |
| 1:04.9 | in years of doing online business and helping hundreds of people is that you really should work |
| 1:10.1 | backwards. Because if you don should work backwards because if you |
| 1:11.6 | don't work backwards and get the thing you're selling done first and I'm going to get to what I |
| 1:15.9 | mean by that here in a second then it's it's going to be kind of a moot point because you're just |
| 1:19.2 | sharing stuff on social and getting emails that lead to nowhere it's like a railroad track that |
| 1:24.4 | stops on the end of a cliff right well before you bring you bring the train out and it stops the end of the cliff and you can't go anywhere, |
| 1:30.8 | right? |
| 1:31.2 | You should have built the bridge first to get it across and then brought the train, |
| 1:35.3 | right? |
... |
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