Hey, y'all, you're listening to a Q&A with S&J.

Welcome to the Flip Lifestyle podcast, where life always comes before work.

We're your host, Shane and Jocelyn Sam.

We're a real family that figured out how to make our entire living online.

And now, we help other families do the same. Are you ready to flip your

life? All right. Let's get started. All right. The next question is from Alex. Alex says I'm getting

ready to launch my membership in the next two weeks. My list is about 2,000 people and my open rate is

typically around 20%. I know this must vary on the niche, but how many people

typically convert into customers from an email list? I mean, you can always say 5 to 10% is what

you're shooting for. You know, no list is going to produce like 50% conversions or anything like that.

Typical conversion on a list that is warm, meaning that they've been opening, you know, that you haven't not emailed them in a year, in other words, is about 3 to 5%. Yeah, that's just where it's going to be at. You know, you can shoot for the high end and go for it. But that's how a lot of these people make money. Like some of the biggest marketers in the world who have like a million,

like literally a million emails on their list, they may be getting like 5% open rates,

but it's the law of large numbers. Five percent of a million is a whole lot of people opening an email.

And then if you can get 5% of a million of the million of the 5%, then you're going to get a lot of sales, right?

So, you know, don't really worry about, I've never worried about open rates.

And we don't worry too much even totally about those conversions.

Our mission is to get as many people as possible to discover us and get as many people to

click on our stuff and get as many people to give us

the opt-in because the more you get, the more people you get on that list, the more people

are going to buy it, right? And especially with this being your launch, you're going to be

able to have a baseline now to improve. So let's say, for example, that 1% of your list.

How many people do you say it was on the list? I think it's female Alex, but 2,000 people. Okay, so let's say it's 1%. What is that? 20? Okay. If you get 20 people and 1%, you now know the baseline, right? So you can go now and tweak and change and try and split test some things and see what works better.

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