Todd Ferguson is a full-time seller on Amazon. He is looking to take that expertise and teach small business owners how to expand their markets by selling their products on Amazon. He's already put together the content for the course and is looking to launch his membership site soon. We walk through his questions around the sales funnel, what you should and shouldn't be doing with ads and landing pages. We cover some key principles about lead magnets and what it takes to actually make a sale from cold traffic. [Tweet "Do SOMETHING every day, even if everything you do isn't perfect."] One of the most important aspects is identifying the perfect customer. We cover some tactics to go about this and why it's so critical in the online marketing strategy. You'll also learn the components of a highly effective sales page once your target audience has been identified. Problem Benefits Solution Testimonials You will learn How to make more money on products you are already selling. The importance of a free offer to get new email subscribers. Can memberships be a stand alone product? How to create an introductory offer from already created content. Why competition in your Niche is a good thing. Do I have the right product for the right person at the right time? What is the benefit for the customers you are targeting. [Tweet "Always test your introductory offers with the funnels you are setting up"] Don't miss out on the bonus content at the end of the show.... Links and resources mentioned in today's show Flip Your Life Community Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. Walking on our new desk treadmill in our office space to avoid sitting while working! You can connect with S&J on social media too!   Thank you for listening! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! JOCELYN: Hey y'all! On today's podcast, we help Todd grow his membership program that helps small business owners sell their products online. Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys? Welcome back to the Flipped Lifestyle podcast, great to be back with you again this week; we got another awesome interview with a Flip Your Life member, we're going to take them today, down the path of success and we are going to help them take their business to the next level by answering three of their most pressing questions about their online business, and help them figure out what to do next. Our guest today is a good friend of ours, he is not only a Flip Your Life community member, but he has attended our live events and just a great person all around. His name is Todd Ferguson; Todd, welcome to the show man. TODD: Hey guys, thanks for having me. JOCELYN: Yeah, we are really excited that you are here, we have met you in person like a few people we talked to recently, and we are excited to delve in and help you to continue to do what you have already b...