Today's guest Lauren is a Flip Your Life Community member. She's got a blog called the Corner of Hope & Mane where she covers topics related to women's hair loss. Lauren works a 9-to-5 job and right now her blog is just a hobby. In the past year she began working on it a little more seriously and has 50,000 monthly page views along with a 2,500-lead mailing list. She currently makes about $1,000/month through ads and affiliate sales, which is great, but she's ready to take her online business to the next level! The first topic we tackle is generating leads. Right now Lauren only has one lead magnet - that's not enough. One of the ideas we gave Lauren is to look at her top 5 blog posts and create a different content-specific opt-in for each. We also discuss the best way for Lauren to monetize her site through a forum. The topic of her blog really lends itself well to a support forum, and we think there is a lot of value in creating a community where she is the leader and support backbone. Even if she only has a 1% conversion rate, Lauren could easily get 25 paying forum members within a month. At $25/member, that's $500/month! [Tweet "Your product could change someone's life, that is too important not to do"] Another topic we touch on is how to introduce paid content to readers who are accustomed to free content. The key is to provide real additional value to them and make no apologies for it. To wrap things up we go into Facebook and Google ads, and how Lauren can best leverage them to drive people to her site. Even though hair loss is considered a very personal subject, we found hundreds of thousands of users who have liked hair loss support groups and products on Facebook. There are also thousands of different searches on Google Lauren could take advantage of through Google ads. You will learn Ways to generate lead magnets Tips for increasing your lead magnet conversion rate Creating a paid membership site based on community value Techniques for drawing readers to her membership site How to introduce a paid area or paid content to your audience How to leverage ads to drive traffic to your website [Tweet "You will always make more off your own products than ads or affiliates"] Links and resources mentioned in today's show Flip Your Life Community Corner of Hope and Mane Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! JOCELYN: Hey y'all! On today's podcast, we help Lauren take her online business to the next level. SHANE: Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys? Welcome back to the Flipped Lifestyle Podcast. Great to be back with you again this week. We are feeling so much better. We are finally completely healed from-- JOCELYN: Not completely. SHANE: Almost completely. Jocelyn is still coughing a little bit. JOCELYN: I would say 90%. SHANE: But 90% we are back to normal and things are getting that way around here. Very excited about this week's episode because we have a flipped podcast for you where we bring on a member of our Flip Your Life Community and we ...