In today's podcast we're going to talk about defining your target audience, so you can properly target your advertising, pricing and positioning your product. A lot people struggle to figure out pricing and product positioning when they first launch their business. We've found that a lot of the time it's because you haven't properly defined your target audience, and really found the right prospects to go after. In this conversation we help Karen and John really define exactly what they're selling and who they're selling it to, making a pivot from what they originally thought. [Tweet "Your product solves a problem.  It's your job to find the person with that problem."] You will learn How we leveraged SEO to build our audience. Why we would be buying ads from day 1. How to target a great audience on Facebook. How to set pricing for your product. Should you do memberships or one time payments? How to sell to school districts. (or any government entity) Links and resources mentioned in today's show Google Adwords Keyword Tool Jocelyn's website Elementary Librarian. Podcast on Paid Traffic Rick Mulready and Facebook Advertising Course Our Last Live Event Fresh Books Gravity Form Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! JOCELYN: Hey y'all! On today's podcast, we're going to help Karen and John take their online business to the next level. Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: Hey y'all, welcome back to the Flipped Lifestyle podcast! We have got another flipped podcast for you today; that is where we bring in an audience member and we give them a free consulting call and help them take their online business to the next level. And we let you guys listen in so that everyone can learn from the information that we share. Today's guest is Karen Aachen [phonetic] and her brother, John Hodgeden, [phonetic] I hope I said that right. Karen, John, welcome to the show. KAREN: Thank you. JOHN: Thank you for inviting us to the show. SHANE: We have a brother and sister partners in crime here today, so let's keep the sibling rivalry down a little bit. First of all guys, tell us a little bit about your online business and what you are trying to do to make money online. KAREN: Okay, this started about ten years ago when I had come out of a position where I was teaching social skills for a year and then I went into teaching a regular classroom and realized that teachers really need to incorporate both social skills training in as many lessons in the classrooms so it's kinda seamless in the way they teach because it has really been my belief that ability may get them to the top, but it takes character to keep them there. So we wanted to train students in character development as well as self-managing skills. SHANE: And what level are you teaching at? KAREN: Well, actually my first year teaching, I was in the high school level which gave me the impression that really you need to prepare them in the elementary level, and that is where I am now. Most of what I do is laying that foundation in ele...