In today's podcast we're going to talk about the 4 things we wish we would have been told when we were just starting out in online business. These are four things you MUST do to succeed online [Tweet "Online business is never about what you want, its what your audience wants"] You will learn How we develop avatars of our ideal customer. Why we want to eliminate people from our potential audience. (not add) The tactics we use to find what kind of digital products to create. Why you shouldn't rely on social media in your business. The value of asking questions to your audience. (no matter the size) Links and resources mentioned in today's show Shelly's podcast episode US History Teacher website we run Google Adwords Keyword Tools video guide Google Adwords Keyword Tool Shane's site CoachXO Shelley Hitz PDF of the FLIP acronym Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Listen to what others are saying about Flipped Lifestyle Wow...in the two weeks after our consulting call with Shane and Jocelyn, we generated over $3000 in income. Going into the call, we had a general idea of what we wanted to accomplish in our business. However, you guys gave us a specific plan to launch a new product we had not yet considered. Your advice was spot-on and exactly what we needed. Thank you Shane and Jocelyn, you're the real deal. We appreciate you! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! JOCELYN: Hey y'all! On today's podcast, we're going to tell you four things you must do to succeed in online business. [spoiler title="Click to View Transcript"] JOCELYN: Hey guys, welcome back to the Flipped Lifestyle podcast. Shane and I are glad to be back with you today. We are going to be sharing something with you today that we wish we had been told when we were starting out in online business and we really discovered that this was such an important message for everyone in our audience at our live event in San Diego a few weeks ago. As we talked with all of the people that came to the event, a common theme kept coming up over and over again and that was that people really didn't understand their audience or who they were targeting. So today, we are going to bring you four things that you must do to succeed online and that even have a handy, little acronym F-L-I-P. And we love acronyms because we used to be teachers so this fits right in with what we used to do and there's a lot of acronyms in education. So, before we get to that, Shane has a success story from one of our consulting clients. SHANE: Our success story this week comes from Shelly Hitz; you may remember Shelly and CJ, they were one of our flipped podcast guests a couple of months ago where we allow audience members to come in and we give them a free consulting call to help them take their online business to the next level and then we share those calls with you guys out in the audience so everyone can learn from the questions and the answers. Not long after the Flipped podcast episode that we recorded with Shelly and CJ, we got this email and it said, "Wow,