In today's podcast we're going to talk about we're going to talk about how to use paid advertising on social media. To many people start trying to figure out paid advertising without looking at the bigger picture, so that's why today we're going to help you understand the strategy before diving into the tactics. [Tweet "The Game has Changed, Free ride is over, Now what? "] You will learn The social media advertising principles you should. Why "paying to play" is actually an advantage. How to define your objective. How to know your audience. How to design and create your ads. Links and resources mentioned in today's show Facebook Text Measuring Tool Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Listen to what others are saying about Flipped Lifestyle Big thanks and shout out to you guys for putting together the Flip Your Life course! I received my email stating I completed the 29 day Flip Your Life course and during that time I've completed 4 ebooks (and all are for sale)! Jr Gautreaux‎ Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! JOCELYN: Hey ya'll! On today's podcast, we're going to talk about how to use paid advertising on social media. [spoiler] SHANE: What's going on guys, welcome back to another episode of the Flipped Lifestyle podcast. We've got a little case of the giggles going on here because every time we hit 'Record' on this episode, a car keeps backfiring in our neighborhood or something going on. I don't know, there's a lot of noise outside today for some reason. So, if you hear something crazy, it's either the dishwasher which is also – we got a lot of dishes, we're trying to get caught up here and that's running and we have cars shooting at us or something. JOCELYN: And I'm also sick so I might cough. SHANE: And Jocelyn is sick so she might cough or sneeze and so this might be the worst episode ever of the Flipped Lifestyle podcast by the time we're done or the best. You never know. All right guys, we have a great topic today; we're gonna talk about how to use paid advertising on social media. Our last two podcasts we talked about three kinds of avenues for getting traffic to your website on social media like Facebook, Twitter, Pinterest, things like that. We're gonna get into today how to use money to buy traffic and that is how the game is played in modern internet marketing. You've got to pay to play so you've got to have some good strategies when you go into your advertising campaigns. We are not going to get into the exact specifics of how to set up Facebook campaigns or how to set up ads on Twitter; we're gonna – what we are actually gonna do is just talk about principles, foundation type stuff that you should be applying to all of your social media ad campaigns. But before we do that, we want to read a success story from one of our students. JOCELYN: All right, today's success story is from J.R. Gautreaux; I hope I said that right JR. He has been a really big advocate of ours and – SHANE: So active in our course; I mean, just one of the best community members you could ever ask for.