Our guest this week is a man with the passion to design landscapes that are beautiful, eco-friendly AND easy, FYL community member, Ben Hale. Ben and his family live in Ohio, where their house sits on a half-acre lot. He has a degree in microbiology and works full-time at his corporate nine-to-five job. It is his goal to make it online to provide for his family and share his passion for eco-friendly and hassle-free landscaping, he created AestheticEcosystems.com but could use some help with his promotion strategy and branding. Join us as we help Ben with his online promotion and marketing strategy while diving deep into how to target the right avatar with promotions and optimized branding principles. If you need insight on how to promote and rebrand your business, then you should not miss this episode! [Tweet "Find a way to do it and take action! - Shane"] [Tweet "If you're putting more time into the work side of your life, then something else has to be smaller. - Jocelyn"] You Will Learn: How to work on your online business without disrupting your priorities at home Social Media Promotion: Debunking a major myth How to target the right avatar Fixing promotion strategies and branding issues How to pivot your online business Plus so much more! [Tweet "Your avatar will either search for what they care to know or what they need, so give them what they want. - Shane"] [Tweet "Change what needs to be changed, as long as it serves your customers better, they're not going to mind. - Jocelyn"] Links and resources mentioned on today's show: Ben's Website  FL Time Management Lifehacks  Flip Your Life community  Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Get your FREE 30-DAY Membership in the Flip Your Life Community NOW! – https://flippedlifestyle.com/free Success Story of the Week: Today's success story is from Lynda and Kevin and it says, "Finally, our first video." "We've been talking about video for a while now, but we struggle with equipment and other issues like fear of the camera, etc.  We finally invested in some better equipment and made a video of one of the recipes in our newest cookbook. After overcoming some tech issues, we dove in and made a great video.  I quickly picked up editing skills, and cut it mostly together the same day. We still have a couple of things to add. We're really happy with what we did. The best part though was involving our 16-year-old in the process.  I named him assistant director, and really took some time to explain the equipment and our process.  I put together a quick shot list, was turned out to be super helpful, and our son was able to help us move from one thing to the next.   Overall, it didn't take nearly as long as I thought it would, and we conquered some of our fears in the process.  We loved how our son took to it, and feel we gained miles of progress with just this one video. We can now see how this will work in our business and we're supercharged to make 100 more." Lynda & Kevin's Website: http://kevinshealthykitchen.biz/ Great job, Linda and Kevin, we are so proud of you, and we cannot wait to see what you do next! We would love to help you write the success story for your online business. At the end of today's show, head over to flippedlifestyle.com/flipyourlife where you can learn more about building and growing a successful online business with the help of our Flip Your Life community. Can't Miss Moment: Today's Can't Miss Moment is working at our church's Vacation Bible School. So, Shane and I volunteer each year to work at our church's Vacation Bible School and this is something that we've been doing for a really long time, probably almost 10 years. It's really cool because when we worked at school before, even though it was the summertime, we still had a lot of stuff going on and it was just really stressful to think abo...