Today's guest is Flip Your Life community member, Julie Halitzka. Hailing from Louisville, Kentucky, Julie loves singing and plays a number of musical instruments. She has worked with youth in various roles as a worship leader, play & music teacher, and youth counselor for over 10 years. She decided to take her business online to change and improve their current financial circumstances. Julie created an early childhood music curriculum (for children ages 0-6) called Rockin' Rhythms Music. After starting her website, she had the original intent of marketing this curriculum to teachers. This proved to be a bit of an adjustment from her job as a music teacher, where she is mainly marketing to parents. Not having a well-established email list yet, Julie struggles with the question what a lot of online entrepreneurs have with their digital product -- "Will people buy this?" -- and the fear of not finding the right people to sell to. Join us today as we help Julie reframe her avatar, grow and build her email list. We also help her with improving content strategies for better efficiency, prioritizing and time management when "life gets in the way", as well as accountability. [Tweet "Live video is much better when you've already filtered out your audience."] [Tweet "Create static content based on what people are actually looking for."] [Tweet "Just because people are not on your list does not mean those people don't exist, they're out there somewhere."] You Will Learn: The importance of knowing the potential scope of your digital product to be targeting the right avatar How to create content more efficiently Overcoming the overwhelm of time management when life gets in the way Creating content based on Keyword Research Content strategies to build and grow your email list Plus so much more! [Tweet "Prioritize and make things that are the most important stay on top."] [Tweet "Sometimes it's going to get derailed, but we don't have time to not get this stuff done."] [Tweet "Show them what to do before you sell them your detailed plan on how to do it."] Related Links: Julie's Rockin' Rhythms Music website The Duck Song How busy parents can find the time to start, build, and grow a successful online business The Flip Your Life Community Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may even read yours on the air! ? Success Story of the Week: Alright guys, we got a cool success story this week from a Flip Your Life community member named Elle, and Elle posted in our success for them this week and said, "I finished my course." Her actual post title says, "Champagne Moment." Elle says, "It's so great to log in and see so many of you doing well."  She's talking about our Success Forum. "Typically when I'm working on a major project, I go into hiding.  Well, I'm out of the cave, and I wanted to share my champagne moment with you. For the past six months, I had been planning, creating and building my membership site.  Today, I finished the course that is a huge selling point in my membership site. The course consists of five modules with three to five lessons in each module. What a relief and an accomplishment.  Along with a major course, I filmed videos for a video library, created and designed worksheets, and I've recruited four influencers to be interviewed as guests on a recorded Q&A for members. My launch date is coming up soon.  I have 20 people signed up for Beta memberships at a discounted rate." Elle's website: http://www.thenurseconsultantnetwork.com Man, that is an awesome success story that not only has she pre-sold and got all these members and Beta people signed up, but she's done with her course.  That's a huge load off your back when you create something that's evergreen that you can sell for years.