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Flipped Lifestyle™ Podcast

FL 161 – We help Layne and Sondra drive more traffic to their website

Flipped Lifestyle™ Podcast

Shane Sams

Entrepreneurship, Business

4.9575 Ratings

🗓️ 19 September 2017

⏱️ 36 minutes

🧾️ Download transcript

Summary

Need help driving more traffic to your website? We have Layne and Sondra Johnson on the show today, and getting more traffic to their website is one of the things we will learn in this episode. We'll be sharing insights on how they can take their fine art business to the next level! Sondra and Layne are a power couple, who's been working expanding their business both offline and online. Layne the first part of his career as a freelance illustrator, then 15 years as a children's book artist with over 20+ published books. Last year, he has officially switched to fine art and started creating a whole new body of work. He is primarily responsible for creating the content and the products. Sondra, on the other hand, has a full-time corporate job with a company she's served for 20 years. She was the one who laid out the foundations for their site, managing and learning how to handle the marketing and sales of fine art online. With the fine art business evolving like many other industries, the Johnsons are now looking into effective online marketing campaigns to grow their audience, but with so many platform options, how do you know which one is the right one? Join us as we discuss options of how artists can make money online, finding their effective social media platform and opt ins to get more people interested in the product. Are you a struggling artist hoping to get the right people to find your creations? Tune in and this just might help you take your idea to the next level. [Tweet ""You won't make money until you go out there and make something." - Shane"] [Tweet ""If you can make 1, you can make 101 or 1,001!" - Shane"]   You Will Learn: How artists can sell online Driving more traffic to your website How to build and grow your mailing list Maximizing content type and platforms Plus so much more! [Tweet ""Don't do everything at once, work through a process." - Jocelyn"] [Tweet ""Everything is a trend, be prepared for the change." - Shane"] [Tweet ""Connect people who find interest in what you do." - Jocelyn"] Links and resources mentioned in today's show: Layne & Sondra's Website Evan Burse - the Cartoon Block Flip Your Life community Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Success Story: Today's success story comes from Paul.  Paul is a fellow Kentuckian with me and Jocelyn, so we love Paul.  And Paul writes in our success forums inside the Flip Your Life community, "12 Members to 20." Paul says, "This is starting to look like something.  Since the beginning of this summer, I've gone from 12 members to 20.  At 12 I felt like maybe I was making a mistake." "It's funny.  It's feeling like a legit side business.  At 50, I think I will be able to concentrate on it exclusively.  Last fall, I was making pizza money.  Now, I'm almost paying for my health insurance.  Next stop, rent.  Then, it really starts to get interesting." We would love to help you write the success story for your online business. At the end of today's show, head over to flippedlifestyle.com/flipyourlife where you can learn more about building and growing a successful online business with the help of our Flip Your Life community. Can't Miss Moment: Our Can't Miss Moment for this week is a Wednesday afternoon walk with the kids and the dogs. The other day, it was a Wednesday, it was around 11 o'clock and I was kind of getting burned out, and I was trying to figure some stuff out, the kids were here.  I was like, "You know what? I'm not going to work the rest of the day."  I just shut everything down, got the kids, got the dogs, threw them in the truck -- I didn't throw them in the truck, like the back of the pickup for anything.  I actually got in the truck. We drove up to this little hunting club that we are a mem...

Transcript

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0:00.0

Hey, y'all, on today's podcast, we help Lane and Sandra take their fine art business to the next level.

0:06.2

Welcome to the Flip Lifestyle podcast, where life always comes before work.

0:12.1

We're your host, Shane and Jocelyn Sam.

0:16.0

We're a real family that figured out how to make our entire living online.

0:22.7

And now, we help other families do the same. Are you ready to flip your life? All right. Let's get started. What's going on,

0:30.1

everybody? Welcome back to the Flip Lifestyle podcast. We are super excited to be back with you again.

0:35.9

Another Tuesday, another Flip Your Life community member, another guest that we're going to help take their business to the next level.

0:44.0

Really excited about our guest today.

0:45.9

You may have heard in the intro that we said two people, but we're just going to be talking to one member of this awesome couple today who worked together in their business. And our

0:55.6

guest is Sandra Johnson. Hey, Sandra, how are you doing? Doing well. I'm really honored to be here today.

1:00.6

We've had couples on before guests that are kind of like working together, right? You're the

1:05.4

marketing part of your specific power couple and the other person in your couple lane is creating content,

1:12.1

basically. So, yeah, so it's really interesting dynamic here. Yeah, we're really excited to work

1:17.6

with the husband and wife team. We, of course, are a husband and wife team, so it's fun to talk to someone

1:22.1

else who's in that same situation. So let's go ahead and talk about you guys and tell us a little bit about your

1:30.0

background, yourself, and your online business. Well, Lane is, as you mentioned, the person

1:36.8

creating all the content as far as the products that we create. So he's an artist, has been an artist

1:41.0

his entire life. He spent the first part of his career as a freelance

1:44.6

illustrator, graphic designer, did that for a number of years. And then he spent about 15 years

1:50.2

actually illustrating children's books and creating art for more than 20 children's books over

1:55.9

the years. Spent a lot of time actually doing school visits. Jocelyn, I'm sure you had authors and artists come to school when you were

2:02.7

actively doing their librarian thing.

...

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