Need ideas on opt-in targeting? Listen in as we help today's guest with strategies to align her opt-in traffic and target avatar to grow her membership. Joining us this week is an amazing Flip Your Life member with a huge passion for teaching, Cathy Middlestetter MA, RDH, EFDA. Cathy has been a dental hygienist since the mid 80's and has always dreamed of becoming a teacher. She has been in the dentistry field for over 3 decades and has been teaching college since 2007. She's a natural at helping aspiring students succeed in their academics. Cathy has 4 grown children, 3 boys and a darling girl. Her daughter is the reason behind her determination to crossover into the online business world. She created a website called, DentalTutor4Me.com, to reach out to students who are preparing for their board exams. Her membership site is a great platform to host her expertise in dentistry. She has a few members on her online community, so we're going to help her take it to the next level. We'll share our strategies with her so she can draw in more traffic into her website. Keyword research, lead magnets and pillar posts are but a few of the other topics we'll discuss on air. If you need a little direction to get past that roadblock in your online business or are still new to the terms, this will definitely give you a great perspective on what's possible online. [Tweet "Always be strategic with your content. - Shane"] [Tweet "Make your offers geared toward the kind of person you want to attract. - Jocelyn"] You Will Learn: What is keyword research How to apply keyword research data to strategically create content Setting up and maximizing your opt-ins What are "Pillar Posts" What is a Lead Magnet Plus SO much more! [Tweet "Most people want to be guided because they don't want to look for it by themselves. - Shane"] [Tweet "We all start somewhere, don't be upset by what you don't know, that's how you learn things. - Jocelyn"] Links and resources mentioned in today's show: Cathy Middlestetter's Website Elementary Librarian Flip Your Life community Flipped Lifestyle Patreon Page Flipped Lifestyle YouTube Channel Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Patreon question of the week from our Q&A with S&J YouTube series: Patreon Question of the Week from our Q&A with S&J YouTube series.  This week's question is from Laura.  Laura writes, "How do I create an onboarding sequence on my new members understand what to do once they purchase my product?" Click here to hear the answer to today's featured question! And if you would like to watch all of our Q&A with S&J videos, head on over to flippedlifestyle.com/YouTube, and subscribe to our YouTube channel. To ask a question for the Q&A with S&J YouTube show, you can do that over on our Patreon page at flippedlifestyle.com/patreon. Click on the image to Listen on iTunes: To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: https://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online! Success Story of the Week: Today's a success story comes from Rebecca, and Rebecca's subject in the Flip Your Life forums said, "Our first automated funnel is actually creating sales!" with a giant exclamation point.  Just a little background, we've been working with our people in the community on creating ad chains, and focusing on hot ads, warm ads and cold ads, and she's finally got one that is making money. "You will never believe this, but it has been since a week since we put up our hot ad, and we made two membership sales.  Our warm ad has generated 502 opt ins out of 6,291 reach over the past two weeks, so an 8% conversion rate.