Need ideas for a service-based online business lead magnet? Listen in as we discuss target avatars and lead magnets with today's guest to help him grow his online business. On today's podcast, we have Flip Your Life community member, Kyle Wick. Born in Canada, he later moved to Washington where he grew up in a small farm. He was able to attend college, but realized he needed to take a different route and follow his own path. By the time he reached 33, he had already done 30 different jobs but he didn't feel it was the right fit. After a family tragedy in 2008, he finally decided to start his own company, because working for someone else was never his ticket. He founded a window cleaning company called A Touch of Glass Inc. Now with over 20 years of experience, Kyle's company has grown significantly and has since been living the lifestyle he has always wanted. Kyle wants to reach out to a larger audience and coach other service-based business owners, but needs help in getting this venture started in the right direction, so we're going to break ground by discussing target avatars and lead magnets -- among other things. Don't miss this episode, 'cause it just might be what you need to flip YOUR online business to the next level. [Tweet "There are different paths and angles, everybody has theirs to follow. -Jocelyn"] [Tweet "Forget how the world thinks your life should be like, YOU call the shots. -Shane"] [Tweet "Tell me where you are, where you want to be & I'll take you there. -Shane"] You Will Learn: How to do a reverse budget. How to narrow down your target avatar. How the lead magnet works. How to develop your lead magnet. Plus so much more! Links and resources mentioned in today's show: Flip Your Life Community Kyle Wick's Business James Schramko Can't Miss Moment It's kind of a simple one, it's just hanging out with the kids after school.  We get to pick the kids up every day at around 3 o'clock, we actually structure our day during the school year to where we do not work after 3 o'clock, so when the kids get home from school, we can be with them. And so we do that but we've done a lot of cool things after school lately.  Just playing in the backyard yesterday for about an hour, me and Isaac just ran around with swords, fighting imaginary zombies.  Isaac would climb up on their playset, where I would try to climb up and get him like I was the zombie and he would zap me and turn me back into a human.  Isaac said, "I really liked playing that game with you today, Daddy!" would have been a missed opportunity if we were still working a nine-to-five. And the other day, Anna Joe came home and she – every day she comes home and says, "Play a board game with me."  She loves playing board games.  So it's just kind of a fun thing to climb up the – into her closet and pick out the board game.  And that we sat outside all afternoon a couple of days ago and just built dominoes.  We just built little tracks, we would knock them down and watch them all fall.  It was just a lot of fun, just playing after school with the kids. You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week!   Can't listen right now? Read the transcript below! Jocelyn:  Hey y'all! On today's podcast, we help Kyle take his service coaching business to the next level. Shane:  Welcome to Flipped Lifestyle podcast where Life always comes before work.  We're your hosts, Shane and Jocelyn Sams. We're a real family who figured out how to make our entire living online.  And now, we help other families do the same.