Need ideas on how to transition your career expertise into an online business? Listen to how we help today's guest do exactly that by talking about the fundamentals and strategies of starting her online business. This week's guest is Flip Your Life community member and Public Relations Expert, Cheryl Tan. Cheryl used to be a television news anchor and reporter. She had been in the media industry for nearly 20 years and started her company in 2014 in order to help businessmen and women gain media attention they want. Clear instructions and expert strategies, Cheryl gives even the most overwhelmed clients with fresh insight. Join us on this episode as we help Cheryl figure out the right avatar to build her membership, discuss how she can grow her content and find her rhythm on her first membership launch. Let's get this started! [Tweet "When people see the results, they're going to want what you've got."] [Tweet "You have to come up with something that is smart & easy to do."] [Tweet "You ain't never ready, so do it anyway & figure it out as you go. "] You Will Learn: How to batch your content to make it easier for your members. How to use your members' questions to grow your content. The advantages of having core beta members on your launch. Topics you can focus on for your podcast. Plus so much more! Links and resources mentioned in today's show: Flip Your Life Cheryl's Website Our recent Business Insider featured article Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moment: "Today's can't miss moment is our trip to Clearwater Beach.  We decided to go down to the beach because our kids love KIDZ BOP. We heard on Channel 77 that they were having a concert and I thought, "Oh, that sounds like fun." We had a great time at Clearwater.  Our kids loved the beach. It's awesome that our kids get to just see the ocean.  It's not just about buying the concert tickets or buying the seats on the beach... it's just the experience of being out there." You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! Jocelyn:  Hey y'all! On today's podcast, we help Cheryl take her online public relations business to the next level. Shane:  Welcome to Flipped Lifestyle podcast where life always comes before work.  We're your hosts, Shane and Jocelyn Sams.  We're a real family who figured out how to make our entire living online.  And now, we help other families do the same.  Are you ready to flip your life?  Alright, let's get started.  What's going on everybody?  Welcome back to the Flipped Lifestyle podcast.  Great to be back with you again this week.  For those of you who may be new to the Flipped Lifestyle Podcast, this show is a little different than other online business podcasts that you're used to.  We do not bring on experts or gurus selling books or anything like that.  We bring on actual Flip Your Life community members, real people running real online businesses and we help them take their business to the next level.  I am super excited for our member that we are bringing on the call today because this is one of our members.  We have actually met in person.  We got to hang out with this person a few weeks ago in Chicago at a conference and we just know she is going to have some great questions today and we're going to have an awesome discussion about online business.