4.8 • 1.9K Ratings
🗓️ 18 October 2023
⏱️ 23 minutes
🧾️ Download transcript
Culture matters.
Akimbo is a weekly podcast created by Seth Godin. He's the bestselling author of 20 books and a long-time entrepreneur, freelancer and teacher.
You can find out more about Seth by reading his daily blog at seths.blog and about the podcast at akimbo.link.
To submit a question and to see the show notes, please visit akimbo.link and press the appropriate button.
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0:00.0 | There are five monkeys, there's a pole, or maybe a ladder, and at the top a banana. |
0:09.5 | And of course there's a powerful spray of water. |
0:14.3 | One of the monkeys starts climbing up the ladder, it gets hit by the water spray. |
0:20.0 | Another monkey starts climbing up the ladder, it gets hit by the water spray. |
0:25.6 | Very soon the other monkeys, every time they see a monkey getting ready to climb up the |
0:31.4 | ladder, will tackle him, keep him from climbing the ladder. |
0:36.0 | And then one by one the monkeys are replaced. |
0:41.4 | Now the new monkey, the naive monkey, starts trying to climb the ladder and it gets tackled. |
0:47.7 | One by one the monkeys are replaced until none of the original wet monkeys, until not one |
0:53.4 | monkey, that was present in the face of the bizarre experiment with the water gun, is in |
1:00.2 | the room. |
1:01.5 | And yet still the monkeys will keep each other from climbing the ladder. |
1:08.7 | Konichiwa, it's Nick in Fukuoka, Japan, and this is a special archived episode of Akimbo. |
1:14.9 | Is Akimbo. |
1:20.8 | That story is not true. |
1:23.0 | Even scientists who work with primates aren't quite twisted enough to actually have performed |
1:28.2 | that experiment, but it was in a bestseller called competing for the future, which came |
1:34.1 | out in 1996 by Gary Hamel and CK Pralod. |
1:39.1 | The thing is they sort of made it up. |
1:41.2 | It was based on an earlier actual experiment that happened in the 1970s. |
1:47.9 | The core takeaway that we're supposed to remember is this, that's the way we do things around |
1:53.5 | here. |
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