4.8 • 7.1K Ratings
🗓️ 30 January 2022
⏱️ 152 minutes
🧾️ Download transcript
In this deep dive, Kate examines the history, controversy, nostalgia, turnaround, inappropriate t-shirts, catalogs, and employee policies of iconic retailer Abercrombie & Fitch through the lens of the comeback it's making now. Part-research, part-personal anecdote, part-crowdsourced, this analysis takes both a serious and lighthearted approach to analyzing the influence of a brand that is both nostalgic and historically problematic. Enjoy!
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WORKS CITED
https://www.newyorker.com/magazine/2001/03/05/feeling-minnesota
https://www.businessinsider.com/history-of-clothing-brand-abercrombie-and-fitch
https://www.tampabay.com/archive/2001/09/10/a-brand-to-fit-all-ages/
http://news.bbc.co.uk/2/hi/asia-pacific/1938914.stmv
https://www.glamour.com/story/abercombie-to-ditch-sexualized
https://www.randyhortoncreative.com/abercrombie
https://www.latimes.com/archives/la-xpm-2002-may-23-na-thong23-story.html
https://money.cnn.com/2003/12/02/news/companies/abercrombie_catalog/index.htm
https://echoapollo.com/companies/134?form_type=10-K
https://www.cosmopolitan.com/style-beauty/fashion/news/a5981/abercrombie-douchey-tshirts/
https://www.naacpldf.org/case-issue/abercrombie-fitch-employment-discrimination/
Click on a timestamp to play from that location
0:00.0 | I like to use these musical stylings to set the scene. |
0:13.9 | Imagine it somewhere between 1999 and 2003. |
0:18.4 | No, you're not tripping balls at a warehouse rave or a Berlin nightclub. |
0:24.1 | You are shattering your eardrums and playing fast and loose with some serious cologne fume |
0:28.8 | induced genoja while picking out a sensible cargo pant and nabbercrombian fitch. |
0:34.5 | Senses you don't typically expect to experience somewhere in between a jimberi and a zales |
0:39.7 | jewelers, but alas, here you are. |
0:42.8 | Back then you spent your time hanging out in the best third place of them all. |
0:48.8 | The mall. |
0:49.8 | Didn't mean to do that. |
0:53.4 | You're overtaken by the sights, the sounds, the smells, the aroma of loose change and |
0:59.1 | a grand fountain inside a two-story linoleum suburban castle. |
1:04.5 | Maybe you hear nature sounds by the polished rocks at a natural wonders. |
1:09.7 | You bring your egg game to an arden bee. |
1:13.7 | You're struck by the bath and bodyworks canopy whose red gingham reminds you of the luxury, |
1:19.8 | only Felicity Maryman's canopy bed could ever provide. |
1:23.1 | You can never afford. |
1:24.1 | But you go anyway. |
1:25.1 | You've rifeed through the travel sizes, hoping to stumble upon treasure in the form of |
1:30.8 | a travel size affordable cucumber melon, perhaps a sweet pea. |
1:34.5 | Anything to walk out of that glorified crack or barrel smelling like an edible arrangement. |
1:40.5 | Perhaps you settle getting swept away by adjunient properties because there's a free |
... |
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