4.6 • 683 Ratings
🗓️ 3 November 2023
⏱️ 16 minutes
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SaaS is worldwide. This Kenyan based founder creatively used underpriced FB ads to get new users for $1.50 each. 60% of signups are still active on a daily basis. Will they convert to paid when he launches his paywall?
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0:00.0 | Guys, make me icons. Got started with a WhatsApp group based in Kenya. He's teaching folks |
0:04.8 | graphic design via his application. He spent $1.50 on Facebook ads to get his first 102 beta |
0:11.0 | users. 64 are still active on a daily basis. He's making sure those metrics look good. |
0:15.9 | And then he's launching a paywall coming up here in January for 10 bucks a month or about $30 for a quarter for a three-month |
0:22.6 | period. He raised $18,000 in pre-seed funding last year is now scaling with his team of six. |
0:29.1 | Hey folks, my guest today is Tony Mummo. He is working on education technology at markmeycons.com. |
0:36.5 | Tony, you ready to take us to the top? I'm ready to take it to the top. |
0:40.1 | All right. Who uses Mark Me icons today? Today, our users are mainly beta users. We are looking |
0:47.5 | for people who are interested in courses like advertising photography, design, and business skill set, which is our first courses that we launched with. |
0:59.0 | So we actually started teaching people in WhatsApp groups. |
1:03.0 | This was the test pilot for our concept to see whether we can use a chat room feature to educate people. |
1:10.0 | So we did some Facebook ads, but about 100 students in our WhatsApp groups. |
1:15.2 | So after testing it on WhatsApp is when we saw that it is a viable product if we give |
1:21.3 | it full attention. |
1:23.1 | And that's when we started building MarkMe icons in 2021 December. |
1:28.1 | And we finally launched a beta this year. |
1:31.3 | So that's a bit of background of what we've gotten so far. |
1:36.3 | And how many beta users do you have today? |
1:39.2 | Today we have 102 beta users and 64 active devices as of today. That's great. 64 active devices. |
1:48.6 | How do you define an active device? An active device for us is a user who at least checks one |
1:54.6 | session in a day of the seven sessions that you have available. So that ranks as a daily active user for us. |
2:04.5 | And it's a good metric for us to gauge the effectiveness of our classes. And the engagement |
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