As Rab launch his first company, raised 15 million bucks of equity and sold it to R.R. Donnelly,

then went into about, call it, 2012 time frame, launched Nejas, which is serving financial institutions,

helping them to launch customized offers to consumers faster in a more automated way.

They broke a million dollars of revenue in 2013, 10 million in 2019.

Last year did 35, and today had a run rate of about 40 million bucks.

He's done this basically bootstrap. Call it 2 to 3 million raised early on. Investors today

own 17%. ESOP pool of 14%. He owns the rest and he's really serving 20 specific financial

customers. Several of them pay more than $10 million per year. So really deep, not wide. He has said, though,

moving forward, he'd maybe look at the other hundreds of financial institutions with 10 billion

or more in AUM. We'll see what he does next. Hey, folks, my guest today is Rab Goebel. He's the founder

of multiple enterprise software companies, including Xenarate and Nahas, which serves some of the biggest

brands in financial services. He's got an MS from

Rochester Institute Technology and Computational Imaging, where he was the president's scholar. He's

also serves on the board as a board member at AL for all. Rab, you ready to take us to the top?

Sorry, AI for all. Rab, you ready to take us to the top? Of course. Of course. All right. So what is Nehaas? Give me a customer story.

How has a customer use you?

So the best story we can use it is you pick any of the top ten banks in the country.

When they want to send a new product, create a new product or send a new offer to you. We are the organization, we are the platform

they use to create the new product, or pricing, or a specific offer for a consumer. It is

approved in our platform. The content for that offer is created in our platform.

It's delivered into the channel using our platform.

And then when a customer actually takes advantage of this product or offer,

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