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The study of the people you are going to be addressing is far more important than just going

and slapping the message on their face.

There is something called a bridge.

You know you slowly but surely need to make sure that they are going to take to what

you have to say.

If a person comes to you and he is very close to you and you want to tell them something,

it is easier than a person who has not come to you or a person who is not ready to listen

to some topics.

I mean we have, I have people who I know don't want to hear certain topics and sometimes

they need to hear it.

So you would have to at some point find a way of getting the message across.

You know, I give an example and I am going to say this because I believe in studying

the scenario and employing the best methods even if others don't understand them more than

anything else.

So I have given this example in Da'wa before, that of a burger.

You know, the most important thing in that burger would be the patty in the centre or

the what they would call the fillet or the chicken, the beef, the veg, whatever it is,

that little patty in the centre.

But if you look at it, it is presented in such a delicious way that just by looking at

it your mouth is watering, the main thing to get in is actually the centre.

They have put in tomato sauce, they have put in lettuce, they have put in perhaps tomatoes

...