Welcome to the sports media podcast. I'm your host, Richard Dutch. My producer is Patrick Antonetti. This is a first look, which is, which you guys have said you really enjoy,

where we give you a little slice of an upcoming podcast. Today is a bit of a nostalgia play,

but I think those of you who love sports broadcasting will dig it. Rich Podowski is the author of Madden and Summerall, how they revolutionized NFL broadcasting. And as part of the interview

we did, Rich Podowski discusses how

it could have been

Vin Scully and John Madden

as opposed to Pat Summerall and John Madden.

There was a bit of a bakeoff

where both broadcasters were paired with Madden

when CBS decided

that he was going to be the number

one NFL analyst. And so a pretty fascinating bakeoff between Pat Somerall and Vin Scully.

And here in this clip, Rich Podowski describes what happened when John Madden and Vince Cully had their tryout together.

And in the book, I take you right into the boardroom and the meeting where it was decided.

But how it came about was when Van Gordon Sauter became president in 1980 of CBS sports,

he admitted that he didn't know a whole lot about sports, but he liked John Madden because he saw

him 30 seconds at a time in the Miller light commercials. And I asked him,

have you seen any of his games that he said, no, no, no, no. They didn't come back to New York.

And I said, well, why is he the guy then? And he said, he's a raconteur. He could talk to anybody.

He could make you feel like you're having a beer right alongside of him.

And once he gets the knack of it, he's going to be great.

And Terry O'Neill gets the credit, the producer they brought in to revamp their NFL

...