4.8 • 745 Ratings
🗓️ 16 June 2025
⏱️ 56 minutes
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0:00.0 | Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur, |
0:08.0 | bringing you interviews, inspiration and information on writing craft and creative business. |
0:14.7 | You can find the episode show notes, your free author blueprint, and lots more at thecreativepen.com. |
0:22.5 | And that's Penn with a double N. |
0:25.0 | And here's the show. |
0:26.3 | Hello, creatives. |
0:27.4 | I'm Joanna Penn, and this is episode number 814 of the podcast, and it is Saturday, |
0:33.1 | the 14th of June 2025 as I record this. |
0:36.9 | In today's show, I'm talking about finding your voice, |
0:40.3 | writing across genre and loving book marketing with Betsy Lerner, who has worked across all |
0:46.3 | areas of the publishing business over a long career. Now, I loved this interview and Betsy is a |
0:51.5 | real character with a blend of the creative writer and the |
0:54.7 | business-minded agent and marketer perspective. So that's coming up in the interview section. |
1:03.7 | In writing and publishing things, well, self-publishing advice has an article on Going Local, |
1:10.4 | authors on the payoffs and pitfalls of |
1:13.0 | hometown sales and promotion. They say going local often provides the surest path to meaningful |
1:19.6 | publicity. Standing in front of a library audience, chatting at a farmer's market store or |
1:25.2 | fielding questions on community radio transforms a distant byline |
1:29.5 | into a neighbour that readers can root for. That face-to-face connection sparks genuine word of mouth. |
1:36.6 | Local coverage also offers built-in story angles a national outlet would miss. A novel set in town, |
1:43.2 | a book launch at the historic theatre or a |
1:45.6 | workshop at the high school gives reporters and event planners an immediate reason to say yes. |
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