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The Brian Lehrer Show

Finding Your Style: Getting Offline

The Brian Lehrer Show

WNYC

Bryan, Politics, Arts, Npr, News, Wnyc, News Commentary, Nyc, Daily News, Lerer, New, Public, Radio, Media, York

4.61.5K Ratings

🗓️ 26 February 2026

⏱️ 9 minutes

🧾️ Download transcript

Summary

How getting offline changed the way Emilia Petrarca, author of the newsletter Shop Rat, thinks about fashion and style. Part of a short series about finding your personal style.

Transcript

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0:00.0

Brian Laird on WNYC, and now we'll continue our membership drive series on

0:14.8

finding your personal style with help from well-dressed people who think seriously

0:19.3

about what we wear and why.

0:21.4

You might say that today's guest set herself up for a kind of experiment.

0:26.2

Amelia Petroka, author of the Fashion and Style newsletter, Shop Rat,

0:30.9

describes her newsletter as one fashion writer's attempt to get offline,

0:35.6

go outside, and engage with style in real life.

0:38.9

Now, part of that has included something she called Repair Month, where instead of buying

0:43.7

something new, she focused on maintaining and fixing something she already owns.

0:48.5

So what happens to your sense of style when you stop consuming it as content and start experiencing it as lived reality.

0:58.5

Amelia joins us now. Welcome to WNYC. Thanks for doing this with us.

1:02.8

Thanks so much for having me. And listeners, not a lot of time for calls here, but we can't squeeze in a

1:08.0

few if you think you're on point. Have you changed the way you think about style by paying more attention to real life,

1:15.5

the clothes you actually see people wearing outside your home,

1:20.2

rather than just seeing it on social media?

1:22.6

What did you notice and what is seeing somebody else,

1:26.3

actually wearing actual clothes in the actual

1:28.9

in real life world, uh, affected, you know, how it affected how you dress. 212-433 WNYC.

1:36.7

Call and tell us a story. 212-433-9692. Amelia, you want to start with the thesis of your newsletter, Shop, Rat?

1:49.2

What does that mean?

1:50.7

Sure.

1:51.4

So I was a staff writer on the Internet for a very long time and was tasked with writing many trend reports about trends that came up on TikTok,

...

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