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Masters of Scale

Find co-creators everywhere, w/Exploding Kittens' Elan Lee

Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.64.4K Ratings

🗓️ 12 December 2023

⏱️ 49 minutes

🧾️ Download transcript

Summary

What lessons can business leaders learn from the games industry? Elan Lee, co-founder of Exploding Kittens Inc., joins Reid Hoffman to discuss how Exploding Kittens became one of the most successful Kickstarter campaigns of all time. Elan shares how creativity and diverse expertise were essential for scaling a potential one-off success into a prolific games studio. And he reveals how he cultivated a community by transforming casual colleagues, partners and customers into key stakeholders.

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Transcript

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0:00.0

Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now,

0:07.8

with short newsy interviews alongside the deeper dives of Masters of Scale. Well, I'm excited to share that rapid response is expanding into its own feed.

0:17.0

We'll be putting out shows twice a week, focusing on the urgent issues that business leaders are dealing with in real time.

0:24.8

So search for rapid response in your podcast player

0:28.0

and subscribe to make sure you get all our episodes.

0:31.2

I'll see you on the other side.

0:36.4

It's the summer of 2011 in New York City.

0:39.4

After a long day at work, you switch on the TV,

0:42.2

ready to unwind, and gently fall asleep in front of Bob Ross painting his happy little clouds.

0:50.0

You grab the remote and begin to flip through the channels.

0:53.0

Until a scene catches your eye.

0:58.0

One, two, three, four.

1:00.0

Come take a ride.

1:04.0

a ride.

1:05.0

A ride.

1:06.0

If a weird disguise,

1:08.0

It's Wednesday night.

1:10.0

It's Wednesday night. And I'll do it in the On the screen you see a room with bare white walls. About a dozen people are in the

1:17.7

frame including someone in full kiss style makeup and a shirtless hairy man dawning swimming goggles.

1:25.0

You'd begin to wonder if this is a fever dream.

1:29.0

Behind them, there's something that looks like a white king-sized bed sheet.

1:34.0

There are four words, spray-painted on, in black. The guy with red hair and thick black classes walks onto the screen.

...

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