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The Steve Harvey Morning Show

Financial Tips: She educates listeners on financial literacy, wealth building, and investment strategies.

The Steve Harvey Morning Show

iHeartPodcasts

Society & Culture, Comedy

4.52.2K Ratings

🗓️ 18 December 2025

⏱️ 27 minutes

🧾️ Download transcript

Summary

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Sonia Balfour-Fears.


🎯 Purpose of the Interview

The interview aims to:

  • Educate listeners on financial literacy, wealth building, and investment strategies.
  • Address the Black wealth gap and how to close it through education and discipline.
  • Encourage people of all ages and income levels to begin their financial journey.
  • Highlight Sonia’s unique role as a financial advisor and Global Sports & Entertainment Director at Morgan Stanley.

🔑 Key Takeaways 1. Understanding the Black Wealth Gap

  • Closing the gap starts with education, access, and discipline.
  • Financial literacy must be taught early and consistently, especially in underserved communities.
  • Sonia emphasizes engaging youth and promoting intentional financial planning.

2. Mother-Daughter Wealth Management Team

  • Sonia and her daughter formed the first African-American mother-daughter wealth management team at Merrill Lynch.
  • Their generational approach showed that both young and older clients seek guidance, though their goals may differ.

3. Starting Small Is Okay

  • You don’t need $1 million to begin investing.
  • Start with savings, build an emergency fund, then invest.
  • Emergency fund rule:
    • Single: 6 months of expenses
    • Couple: 3 months of expenses

4. Investment Strategy

  • Focus on long-term investing, not chasing “hot stocks.”
  • Diversification is key—consider S&P 500 index funds over individual stocks.
  • Risk tolerance matters:
    • Aggressive = 100% equities
    • Conservative = more fixed income (bonds)

5. Cryptocurrency & Caution

  • Morgan Stanley offers Bitcoin only to accredited investors with \$1M+ in assets.
  • High risk means it’s not suitable for retirement funds or small investors.

6. It’s Never Too Late to Start

  • A caller in her 60s asked if it was too late to invest—Sonia said absolutely not.
  • With life expectancy into the 90s, there’s still time to build wealth.

7. Dividends vs. Bonds

  • Dividend-paying stocks now often yield more income than traditional bonds.
  • They’re a smart option for generating income in today’s market.

🗣️ Notable Quotes

  • “Education is the greatest component to increase the Black dollar.”
  • “Discipline is key—just like waking up early or exercising daily.”
  • “Start where you are. If it’s $100 a month, start there.”
  • “It’s never too late. If you’re 60, you still have 30 years to invest.”
  • “Don’t chase hot stocks. Invest when the market is down, not at all-time highs.”
  • “Risk tolerance is like gambling—are you on the penny slots or betting it all on black?”

👤 About Sonia Balfour-Fears

  • Financial Advisor and Global Sports & Entertainment Director at Morgan Stanley.
  • One of fewer than 2% of Morgan Stanley advisors with this designation.
  • Advocate for financial literacy, especially in Black communities.
  • Pioneer of the first African-American mother-daughter wealth management team.

#SHMS #STRAW #BEST

Support the show: https://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0

This is an I-Heart podcast.

0:02.6

Guaranteed Human.

0:04.6

Hi, I'm Roshan McDonnell.

0:06.4

I host the weekly Money Making Conversation Masterclass show.

0:09.3

The interviews and information that this show provides are for everyone.

0:12.8

It's time to stop reading other people's success stories and start living your own.

0:17.3

If you want to be a guest on my show, please visit our website,

0:25.2

Moneymakingconversations.com, and click the be a guest button.

0:28.3

Press submit, and the information will come directly to me.

0:29.9

Now, let's get this show started.

0:34.4

My guest, Sonia Fier's, let me a little background on the financial advisor and global sports and entertainment director with Morgan Stanley.

0:37.2

She began working in the

0:38.1

financial services industry in 2000. Then she joined Bank of America, Merrill Lynch in 2006.

0:43.7

She has since transitioned to Morgan Stanley, where she is one of the fewer than two percent

0:48.7

of Morgan Stanley's financial advisor to obtain their global sports and entertainment director

0:53.2

destination. Please work with the money making conversation masterclass Son Sonia fears. How are you doing, Sonia?

0:57.9

Good evening. Good evening, Rashon. Thank you for having me.

1:01.5

Well, thank you. Well, you know, I think that with gas prices, you know, some areas going

1:06.4

over $5. A lot of people want to know what's going on with their money. I guess,

1:12.1

do you get, are you getting, are the phone calls that you're getting now different from the

1:15.5

phone calls that you got during the pandemic? They are. And the reason being, the reason why

1:22.2

they're different, of course, you know, we, we have the pandemic and, and, and then we had unrest and, you know, we have the pandemic and then we had unrest and, you know, with police.

...

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