Film Gear Club - A Consumer’s Need for Visual Storytelling
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 30 September 2021
⏱️ 38 minutes
🧾️ Download transcript
Summary
*This episode is brought to you by MuteSix, Repeat, and CartText**
“A very visual-oriented world,” that's how the world has changed, as per Kareem. In the second half, Kareem Clarence Lawrence, Founder and CEO of Film Gear Club, emphasizes video-based storytelling.
Kareem tells us that consumers are looking for the behind-the-scenes, vision, future, and value of a company that does well in video. The visual medium helps in making consumers more engaged. He focuses on being a value and tries to inspire other people.
The brand provides access to gear more affordably and solves the problem of finding filmmakers and videographers more consistent work. Kareem mentions a free trial option, loop, and even a community to join at Film Gear Club.
He talks about:
* Need for visual storytelling
* How to use the membership and get started
* Film Gear Club's job section
* Free trial
Join Ramon Vela and Kareem Clarence Lawrence as they break down the inside story on The Story of a Brand.
For more on Film Gear Club, visit: http://www.filmgearclub.com
Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.
*
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*
This episode was brought to you by Repeat.
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute 6 Studios. |
| 0:07.9 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.6 | And he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:26.6 | Because every business, including film beer club, you have a customer now that's a click away. |
| 0:27.6 | And you have to come up with ways to be more efficient. |
| 0:30.6 | You have to come up a way to engage people. |
| 0:32.6 | And I think the most authentic thing and the one of one that every brand has is their story. No one can copy |
| 0:39.2 | your story. And the better you are at telling it visually or auditory, whatever the case may be, |
| 0:47.4 | the more engagement you get, which is the ultimate goal, right, is to have people engage, |
| 0:52.5 | not just buy from you. Because the customer these days isn't just about spending a couple of dollars like we've |
| 0:58.4 | been talking about. |
| 0:59.4 | It's more so about like, okay, if I support this brand, what is it doing for the world? |
| 1:05.9 | And I think Gen Z is doing a great job of holding people accountable for stuff like climate change. |
| 1:11.5 | All the issues that affect them directly that, you know, maybe baby boomers or early |
| 1:17.4 | generation don't necessarily take as seriously. |
| 1:21.3 | But, you know, you look at the world around us. |
| 1:23.7 | Speaking of visuals and news and things like that, it's just very clear there's a lot of issues |
| 1:29.3 | and a lot of things they need to be taken seriously for the next generation. |
| 1:33.3 | And so getting back to the original point, you know, it is an interesting time to see how the world has changed so much and become a very visual oriented world. |
| 1:53.2 | Now, most vendors in the Shopify ecosystem will have you believe that subscription-focused is the key to customer retention for CPG brands. |
| 1:57.6 | But with monthly churn rates pushing 10% across the industry, repeat has a better way. |
... |
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