We're going to get to a world we're already kind of there, where good enough is not enough.

Good enough is going to be mediocre.

And you're going to need to differentiate through design, through craft, through point of view, through brand, through storytelling, and marketing.

And I think the people that internalize that now, they're going to be winners.

Yep. That's my point of view. Isn't this what's going to matter? It's up the top of the

stack. And if you don't internalize it now, like, you've got an issue. Good enough isn't good

enough anymore. As AI makes software easier to build, real differentiation is moving up the

stack to design, craft, point of view, and brand.

In this episode, Jack Altman sits down with Dylan Field, co-founder and CEO of Figma to talk about what it takes to build enduring products and a faster, more competitive AI era.

Dylan reflects on Figma's long early build, while human taste and judgment still matter, and how AI fits into creative work without replacing designers.

Let's get into it.

Dylan, it's a pleasure to have you here. Thanks for doing this.

Jack, thank you.

Okay, I want to start by teeing up a contrast between Figma in the early days, which was like a multi-year long build before you kind of got things going.

And then the state of the world today where like AI startups are racing out of the gates and there's tons of competition and everything's frenetic.

13 years and it's a little different now, isn't it?

Yeah.

So you started in 2012.

August 2012 was our official start.

And then you got really kind of off to the races when, like four or five years later?

Coz Beto was launched December 2015.

GA, October 2016, didn't start charging until summer 2017.

...