Fighting Ukraine fundraising fatigue
Business Daily
BBC
4.4 • 816 Ratings
🗓️ 24 August 2022
⏱️ 17 minutes
🧾️ Download transcript
Summary
It's been six months since Russia invaded its neighbour Ukraine. In the early days, in late February, March and April, charities were overwhelmed by donations and offers from people who wanted to help. But they're now having to work much harder to get much needed donations.
Ukrainian chef and author Olia Hercules is finding new ways to fundraise for families left behind in her home town. When war broke out Olia told the BBC's Victoria Craig about getting money and vital equipment to her brother on the front line. We catch up with Olia in her London home.
Ronny Krieger, general manager of Patreon Europe, explains how people looking to raise money are using the fundraising platform.
We also hear from Ukraine-based charity Aid Legion. Its co-founder Anna Goncharova tells us how she and her colleagues worked to come up with a campaign to rally people to the cause in an uplifting, impassioned way.
Presenter: Victoria Craig Producer: Stephen Ryan Photo: Olia Hercules; Credit: Victoria Craig/BBC
Transcript
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| 0:00.0 | Hello and welcome to Business Daily from the BBC. I'm Victoria Craig. It's been six months since Russia |
| 0:07.3 | invaded its neighbor Ukraine. The war has ravaged what was once Europe's breadbasket, |
| 0:12.9 | its disrupted global supply chains, and it's caused deep, widespread economic pain the world over. |
| 0:19.4 | In the early days, in late February, March and April, |
| 0:22.5 | charities were overwhelmed by donations and offers from people who wanted to help. |
| 0:27.4 | But now? |
| 0:28.8 | In the first week, the feelings were fresh, and it felt like everyone is watching Ukraine. |
| 0:35.4 | But after a few weeks, it felt like the war started to slowly fade out of their media bubbles. |
| 0:43.4 | As war continues to rage, pain and anguish isn't just counted in dollars and cents. |
| 0:49.4 | For a few months, it was too painful, actually. |
| 0:51.7 | I think that's why I stopped cooking completely. |
| 0:53.8 | It was almost triggering. And it gave me feelings of guilt. How can I be enjoying cooking or enjoying anything |
| 1:01.6 | when so many people are not? We're looking at the cost of war through the eyes of those directly |
| 1:07.7 | affected right here on Business Daily from the BBC World Service. |
| 1:18.1 | I'm standing at the threshold of an open doorway of a house in East London. |
| 1:23.1 | Suddenly, a woman in a brown and white gingham dress with hair tied loosely back |
| 1:27.3 | peeks around the corner of her living room before rushing over to envelop me in a familiar-feeling hug. |
| 1:36.5 | We've arrived at the home of Ukrainian chef and cookbook author Olia Hercules, |
| 1:41.2 | and she's apologizing for the window washer, who she forgot was coming that |
| 1:44.9 | afternoon. |
| 1:45.8 | Yeah. |
| 1:46.0 | Yeah. |
... |
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