Society is becoming softer. Society is becoming weaker. This idea of softness is perpetuated by much of society, the school system, media, and entertainment and Hollywood. We do ourselves a huge disservice when we overlook the importance of being strong, tough, gritty, resilient, and all the things that we would traditionally think of when we think of how a man shows up in life.

I'm not suggesting by any means that a man can't be loving, supportive, open, and vulnerable. Of course, he can be those things. There is a time and a place to be that way but to say that that's always the case, to say that we need to be softer at the expense of these other masculine virtues, is hurting society in general. There will come a point in time where those traditional masculine virtues are to be used in order to produce productive outcomes for ourselves, our loved ones, and the people we care about.

Typically, this manifests itself in a negative situation, whether that's something in the family like a divorce, loss of a loved one, or being laid off from a job, but it also applies to natural disasters and emergencies. For example, Hurricane Harvey in Texas and the fires in California last year. During these times, we saw countless men, step up and do what it is that men do best. We also see why strength is important in the global arena as well when it comes to military conflict, for example. It's critical we never overlook the importance of harnessing the power of being tough, resilient, gritty, et cetera.

Today, I want to talk with you about some of the consequences and symptoms of the softening of society. And, I also want to talk about why softness is spreading. I'm not a conspiracy theorist but I do think there are some factors at work here that are promoting this idea of clinging to these softer virtues at the expense of the harder virtues. We're going to talk about how we can become tougher, more resilient, and stronger because the last thing I want to do is complain, whine, or nag about a topic without providing any solutions.

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