FF - Episode 8 "Long Live Authenticity"

Marketing Fruit

Julian Kelly

Business, Entrepreneurship

5 • 935 Ratings

🗓️ 16 November 2024

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In today's world, authenticity is everything. Customers are looking for businesses that are genuine, transparent, and true to their word. They want to feel confident that they're getting a product or service that lives up to its promises. That's why it's so important to make authenticity a cornerstone of your business.

If your business is struggling to gain traction despite your best efforts, it may be a sign that your authenticity is lacking. Perhaps you're not communicating your values clearly enough, or you're not following through on your promises. Whatever the case may be, it's crucial to address this issue if you want to succeed in the long run.

At Marketingfruit.net, we understand the importance of authenticity in business. That's why we work with our clients to help them develop an authentic brand that resonates with their target audience. Whether you need help crafting your brand messaging or improving your customer service processes, we're here to support you every step of the way.

Don't let a lack of authenticity hold your business back any longer. Schedule an appointment with us today and let us help you build a brand that customers can trust and believe in. With our expert guidance and support, you'll be able to take your business to new heights of success!

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Transcript

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0:00.0	Hey, how's it going? I'm your host, Julian Kelly. We are now tuning in to Marketing Fruit.
0:07.0	And in today's episode of Fresh Fruit, I wanted to talk a little bit about authenticity,
0:25.2	because authenticity really drives loyalty.
0:28.6	Now, when we're talking about authenticity in respects to marketing, you definitely want to
0:33.8	present a brand that you stand behind.
0:36.7	And there's different ways that standing behind your brand.
0:40.4	And you know, you may put an about us that says how you got started, that says what it is that your company believes in who you support, what your product was made for, and so on and so forth.
0:54.5	So for example, 31% of global consumers said that they are craving most from brands is real
1:03.0	authentic content.
1:04.5	Now, you may think, yes, hey, look, we created this post, which means it's authentic.
1:10.0	No, that's not what authentic is for example you
1:13.5	have state farm who wants to say that they're here for the potential homeowner now they're here in
1:22.9	different ways by being your friend you know as they show in their commercials. They are, well, Jake
1:29.1	from State Farm, he is there at all of Aaron Rogers and Pac Mahomes' mishaps. You know, he's
1:36.6	kind of like their best friend because any time and every time there's a problem, they're there.
1:42.2	And another example, there's a, I forget the name of it,
1:45.9	but there's a sock company that for every,
1:48.7	every sock that was bought,
1:50.5	they would donate another pair of socks to the less fortunate.
1:54.1	And for that, that influences people who like causes
1:58.5	to buy your socks.
1:59.6	You know, you may not you may not your
	...

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