Hey, everybody.

Thank you for tuning in to another episode of Fresh Fruit provided by marketing fruit.

I'm your host, Julian Kelly, back with another day in paradise.

And today we'll be focusing our attention on revenue

performance management and demand generation now revenue performance

management ensures the functions of acquisition retention and expansion are

aligned in order to maximize profitability and demand generation encompasses generating more demand for your product.

So let's think about that. We're gonna generate demand in a bunch of different ways, whether you're on social media,

putting out daily stories, whether you're putting out reals on a daily basis, whether you're on Facebook in certain

different groups, or whether you are handing out flyers, it doesn't matter.

There's a bunch of different ways in which you can generate a demand for your product.

But what works for you is what you want to focus on. And how you figure out what works for you is what you want to focus on.

And how you figure out what works for you

is how you look at those analytics

and how you're starting to understand those analytics.

So when you start doing a revenue performance management

or analytics, or you're paying attention

to the analytics, should I say,

of the revenue performance

seeing how you acquired customers how you retain customers and seeing what you

were able to do that helped expand the business it's really important because

making money is the name of the game and if you if you're not able to create a

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