Hey everybody.

Thanks for turning into another episode of Fresh Fruit provided by Marketing Fruit.

I'm your host, Julian Kelly, back with another day in Paradise.

And today we'll be focusing our attention on inbound marketing

and lead nurturing. Inbound marketing being the customer-centric approach that focusing on drawing

in high-fit customers and lead nurturing, which is the process of educating and building trust

with that prospective client and

their customer.

So as you move your prospects down the funnel, you should always keep in mind that most

people don't like to be sold.

They would rather buy something from the French, just keep it honest.

So how you influence them to make their decision should be a lot

more based off the information, provide them so that way they can make a more informed decision.

Because if you don't do it right and you're not nurturing that lead in the right way,

it can be a sink or swim situation based on whether your products is or isn't flying off the shelves.

So as you're leveraging your blog post, your social media posts, or various SEO strategies,

understanding the tactics that you're using to focus on that potential customer

will do good for you when you're paying attention to that initial investment.

So when you're looking at the different tools that you can use to nurture your lead

and the different opportunities you have to

possibly bring more customers in it's always important to try to maximize on that

as you're putting together your next campaign focusing on those analytics will

...