FF - Episode 2 "Picture mania"
Marketing Fruit
Julian Kelly
5.0 • 935 Ratings
🗓️ 5 October 2024
⏱️ 5 minutes
🧾️ Download transcript
Summary
Instagram's rebranding was a bold move that paid off. By changing their design, they not only refreshed their look, but they also conveyed a message that they are constantly evolving and adapting to the needs of their users. It was a smart move that helped them stay relevant and top of mind for their audience.
At MarketingFruit, we understand the importance of staying ahead of the game and being willing to take risks. Our team of experts can help you navigate the process of rebranding and ensure that it aligns with your business goals and objectives. So if you're looking to make a change that will positively impact your brand, schedule a consultation with us at Marketingfruit.net.
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Transcript
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| 0:00.0 | Hey, how's it going? I'm your host, Julian Kelly. We are now tuning into Marketing Fruit. |
| 0:07.0 | Another day in paradise. |
| 0:23.4 | And today is Business Masterclass episode. |
| 0:26.4 | I'd like to talk about a little app, you know, everybody posts the pictures on it. |
| 0:31.7 | You know, there's a whole lot of likes going on, a whole lot of commenting going on. |
| 0:35.5 | But that's really about it. |
| 0:36.5 | I mean, you can run ads on it. |
| 0:38.3 | And no, it's not Facebook. But I mean, they are owned by Facebook. And yes, I'm talking about Instagram, if you didn't know. |
| 0:45.3 | But Instagram is a very interesting company because they run off of pictures. Who would think that you post pictures and you would be able to get to where you're at now? |
| 0:59.6 | But the funny thing that I was seeing about Instagram back not too long ago was a story |
| 1:05.9 | of how Instagram changed the logo on the app. |
| 1:09.5 | Now the video or the movie that I've seen |
| 1:12.4 | with documentary I'm not sure which one it was. I'd have to I haven't seen it in a while |
| 1:17.8 | but I definitely remember the story because it was a it was a gentleman who was |
| 1:21.7 | talking about the story of how the logo changed. They were sitting in the office |
| 1:25.7 | and there was like a hundred or so different |
| 1:28.9 | logos on the wall. I mean, you know, you got, man, you got the camera, you got the no camera, |
| 1:33.8 | you got what's the, what's the camera, what's the base of the camera, these circles, what, you know, |
| 1:38.0 | how many circles do we need? Do we want a square? Do we want this? Do you want this on top you know they have so many different variations so many different |
| 1:45.2 | colors man I think my head will explode but it's it's crazy how so much or people put so much |
| 1:54.2 | into one little thing and that one little thing can be a big transition for your business. |
| 2:01.6 | And at the end of the day, as a company leader and as a leader, you're going to have to live |
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