Hey everybody.

Thank you for tuning in to another episode of Fresh Fruit provided by Marketing Fruit.

I'm your host, Julian Kelly, back with another day in Paradise.

So today we'll be focusing our attention on sales enablement and the flywheel.

So sales enablement being the combination of coaching, tools, and content used to help your sales

team make your company money.

And the flywheel represents your customers being the center of the business and highlights

of things and opportunities that you have to gain, repeat business.

So as a company, your sales team is amongst the most important people you have.

So you always want to ensure that they have a really great

understanding of your product or service so that way when they're out trying to

trying to trace down these new leads they have a real sound method in which

they can provide really straightforward but really informed information so that way their customer

feels like they are having and making an informed decision on what they're going to buy.

And then once you do that and you're looking at the analytics and you're putting together

your flywheel, you have a really, really good understanding of what highlights and what opportunities you have to ensure you get that repeat business or when you send your salespeople back to upsell, you are making it a very straightforward process and your and your salespeople have a great

opportunity of converting.

Now sometimes it may become hard to understand how to put together a flywheel or what

information you may need to put in front of your sales team or what that may need to look

like.

So I would always recommend that you go and seek out advice from your nearest local business

consultant, whether it be in marketing, business management, or business admin.

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