Hey everybody. Thank you for tuning in to another episode of Fresh Fruit provided by marketing fruit. I'm your host, Julian Kelly, back with another day in Paradise. And today we'll be focusing our attention on conversational marketing and buyer personas.

So conversational marketing is the fastest way to move buyers through the marketing and sales

funnels using things like chatbots or using infomercials, something to that nature.

And then you have the buyer persona, which again is that

semi-fictional representation of your ideal customer. So when you, when you have a full

understanding of the buyer persona, you guys are speaking the same language. You understand,

you know, what color socks are going to be wearing on the Super Bowl Sunday.

So it should make talking to them a lot easier because, again, you guys should be speaking the same language.

And when you use those infomercials as an example, and I think you guys all know which ones I'm talking about, you know, you fall asleep fall asleep with the TV on you wake up it's 3 o'clock in the morning you

see nothing but a phone number at the bottom of the screen you have people on

the screen that are that are giving you all the unique features of the product

and they're encouraging you to buy sooner rather than later because you have the

if you don't move on this opportunity soon

you'll miss out on the opportunity as a whole so they're meeting you where you want to be

met they're making sure that you're informed they're speaking the same language because clearly they

know that you are a potential buyer that buys things off of tv. That's why they put that. That's why they bought

space in your area. Now a lot of times when you guys already are speaking same language, if

there are any questions, they usually have common answers in which they can be answered right then and there.

And if you, if they're not answered right then and there, when you go to their website, possibly

to check out rather than calling them on the phone, they'll have a chat bot during their closed

hours, which answers a lot of those information for you, which decreases the need of things like 24-hour

call centers to help you out with your issues or with your problems. They can move you through

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