Hey everybody.

Thank you very much for tuning in to another episode of Fresh Fruit.

I'm your host, Julian Kelly.

And today we'll be focusing our attention on buyer persona, ideal customer profiles, and how it

can work in building a contextual marketing strategy or campaign.

So buyer personas is a semi-fictional representation of your ideal customer, which includes demographics, psychographics, behavior, information,

and more in-depth details on who that person may be, where they may be at, and how they

move on a day-to-day basis.

Then for your ideal customer profile, you have a hypothetical description of the type of company that would reap the most benefit from your product.

Then you would use these to build a contextual marketing plan that is a strategy guided based by or based on behaviors and conditions surrounding your content and its relevance.

So when marketing business to business or business to consumer, you must first understand

your potential customer so that way you aren't just wasting your time and their time

sending out irrelevant information. then when you look at neighborhoods

genders race income etc you'll make marketing discounted products features

services and everything else a lot more easier for you because you are meeting that

potential customer where they're at.

And I understand that sometimes it may seem difficult to understand the difference between

by persona, ideal customer profiles, how that's used in contextual marketing campaigns and different campaigns that are out there,

retargeting campaigns, outreach campaigns, as such.

It's always good to run your ideas by a local consultant in marketing or business development

or business management because having a second opinion on

these things can make a big difference between you making a couple of dollars a couple hundreds

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