Fertility, Growing Your Audience, and Culture Building Habits Every Business Needs with Courtney Saye, Sarina Virk Torrendell, & Ashley Ansuini

Earn Your Happy

Lori Harder

Business, Entrepreneurship

4.6 • 2.8K Ratings

🗓️ 22 September 2025

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Fertility, startups, and fitness are the three forces reshaping how entrepreneurs build in their lives and businesses. In this special episode with our VIP Mastermind guests, Courtney Saye, founder of the Functional Fertility Clinic, who helps couples conceive by addressing root-cause health issues, Sarina Virk Torrendell, startup advisor and founder of Seed28, who helps early stage companies launch and scale with precision, and Ashley Ansuini, founder of The Good Place Pilates, who is building inclusive, high-performing fitness studios. We dive into functional medicine breakthroughs for reproductive health, go-to-market strategies that position startups to win, and the culture-building habits that make businesses thrive. Tune in to learn how purpose-driven founders are creating impact, profitability, and legacy in totally different industries. This episode is part of a sponsored collaboration, brought to you in part by today's guests. Check out our Sponsors: SKIMS - I finally tried SKIMS and I get all the hype. Shop SKIMS Fits Everybody collection at SKIMS.com and let them know we sent you in the dropdown after checkout. Brevo - the all-in-one marketing and CRM platform designed to help you connect with customers and grow your business. Get started for free today - go to www.brevo.com/happy Blinds.com - Blinds.com makes it easy to get the designer look without the showroom markups. Get an exclusive $50 off when you spend $500 or more with code EARN at checkout. Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at Shopify.com/happy Headway - the #1 daily growth app that delivers key insights from the world’s best non fiction books in bite sized 15 minute reads and audio. Save 25% off when you go to makeheadway.com/happy. Airbnb - Start making money by listing your home on Airbnb with an experienced Co-host, find a co-host at airbnb.com/host HIGHLIGHTS 00:00 How do you help couples achieve pregnancy through functional fertility? 03:00 How gut health issues and yeast overgrowth block conception. 09:45 The profile of driven entrepreneurs and why stress impacts fertility. 14:30 The top five factors that sabotage conception. 16:15 Courtney’s free course on the Functional Fertility method. 19:30 Sarina’s journey from early Postmates to Apple, Meta, and Amazon. 22:00 Lessons on solving the “cold start problem” when building marketplaces. 25:30 What most founders get wrong about go-to-market strategy. 30:45 The mindset shift from operator to founder. 34:00 How do you balance being a founder while raising two young kids? 37:00 What are the startup trends in AI, lean teams, and building in public? 41:15 Why running a physical studio is harder than an online business. 43:45 The biggest risks and rewards of signing a lease. 48:00 How to train staff to see clients as more than just customers. 51:30 Why Pilates instructors need 450+ hours of training. 01:00:00 Advice to anyone intimidated by Pilates. RESOURCES Get Courtney Saye’s FREE Course HERE! Learn more about Sarina Virk Torrendell and Seed28 HERE! Experience Ashley Ansuini’s The Good Place Pilates in Las Vegas HERE! Join the 30 Day Audacity Challenge HERE! Join the most supportive mastermind on the internet HERE! Check out our FREE 90-Day Business Blueprint HERE! Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch Get glōci HERE Use code: HAPPY at checkout for 25% off! FOLLOW Follow me: @loriharder Follow Chris: @chriswharder Follow glōci: @getgloci Follow Courtney: @courtneylsaye Follow Sarina: @withsarina Follow Ashley: @_ashleysue_

Transcript

Click on a timestamp to play from that location

0:00.0	You got to build an audience. You either have to find one, borrow one, get a co-founder who has one,
0:05.0	like you have to, or everyone who's starting is going to be ahead of you because they're all
0:10.4	focusing on them because they have a megaphone and their cost of customer acquisition is going
0:15.6	to be a lot lower. They could have a product that isn't as good, but because they have
0:20.2	built in distribution,
0:21.7	they'll win.
0:22.6	Culture matters.
0:23.5	And you're putting a lot of time and effort into that.
0:25.4	As an entrepreneur, how do you make sure everyone cultivates that environment?
0:28.5	When they start to put themselves in the client's shoes, they really start to get it.
0:32.6	When they start to think of it, not like how I want them to act, but how they would want to be treated if it were
0:37.6	them. Is there a correlation between entrepreneurs and difficulty with fertility? There is kind of
0:45.3	a profile of like hard driving people that tend to have trouble more than people who are a little
0:50.4	bit more like, but with the flow. But like the short answer to your question is.
0:58.6	Hey, everyone. Welcome back to the Earn Your Happy podcast. I'm so excited about this episode because
1:05.7	it is another episode that was inspired by one of the podcasts I used to listen to. I talked about this already,
1:13.0	but Elizabeth Gilbert did a podcast series with some of her clients that she coached with.
1:18.9	And it was some of my favorite because I just felt like the people were truly in my shoes.
1:24.0	And I was able to not only learn from them them but also just hear about what they were doing
1:29.5	in their business that I could be doing as well. And I loved it because they were exactly
1:34.4	where I was in my journey. And so we got a lot of inspiration from that to want to put some people
1:40.5	who came to our VIP weekend who also got to be on the podcast so that you could
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Lori Harder, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Lori Harder and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.