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Forbes Topline

Ferrari’s First EV Divides The Internet: Here’s Why Sports Car Fans Hate The Luce

Forbes Topline

Forbes

Business News, News, Entrepreneurship, Business

4.86 Ratings

🗓️ 27 May 2026

⏱️ 3 minutes

🧾️ Download transcript

Summary

The unveiling of a new electric supercar from Ferrari sharply divided the internet Tuesday morning as traditionalists decried the design as “an Apple product on wheels” and supporters praised the luxury brand’s bold attempt at a reinvention. Ferrari's unveiling of the Luce—a $640,000 speedster and its first ever electric model—sent shares down around 6% Tuesday morning as the brand’s fans slammed the new model as an abandonment of its identity, specifically noting its aggressive styling. The car was designed in collaboration with former Apple designer Jony Ive and his business partner Marc Newson, who are credited with designing the Apple Watch, and the pair brought a distinctive Silicon Valley style to the Luce. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:33.9

The unveiling of a new electric supercar from Ferrari sharply divided the internet Tuesday morning

0:39.7

as traditionalists decried the design as an Apple product on wheels, and supporters praised

0:45.8

the luxury brand's bold attempt at a reinvention. Ferrari's unveiling of the Lucche, a $640,000 speedster and its first ever electric model,

0:57.9

sent shares down around 6% Tuesday morning as the brand's fans slammed the new model as an

1:04.5

abandonment of its identity, specifically noting its aggressive styling.

1:09.4

The car was designed in collaboration with former Apple designer Johnny Ive and his business

1:15.1

partner Mark Newson, who are credited with designing the Apple Watch, and the pair bought

1:20.4

a distinctive Silicon Valley style to the luce.

1:24.2

The vehicle's entire upper half is made of glass, with an aluminum body, and the interior is made of rounded corners with thin lighting elements in flush surfaces, a firm departure from Ferrari's traditionally dramatic and mechanical forward visuals.

1:40.6

Tech and design fans weighing it online love the minimalist I've influence, but others instantly

1:46.6

flooded social media with memes and jokes that roasted the luce as looking like it was,

1:51.9

quote, designed entirely in airplane mode, or as if, quote, an Apple store made a minivan and gave

1:58.8

it trust issues. Flavio Manzoni, Ferrari's chief design officer, said he knows the design is polarizing,

...

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