You are listening to the DFJ Entrepreneurial Thought Leaders series,

brought you weekly by the Stanford Technology Ventures Program.

You can find podcasts and videos of these lectures online at eCORner.

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Today's guest is really special to us.

We have a guest who's flown all the way in from Italy to give this talk.

Ferdinando Bosima is a magician, but he also is trained as a mechanical engineer.

And in fact, he spends his time now as a consultant helping companies create

magical experiences for their customers. He works for companies such as Ferrari and Nike and

Microsoft coming up with ways for them to really create on-spying experiences for their customers.

So, without further ado, Fernando.

Thank you.

Thank you for inviting me.

My name is Ferdinando. And Destina said I am a magic experience designer,

which means that I design magical experiences,

waving my two professional backgrounds as a mechanical engineer

and as a performing magician or conjurer.

And so what is a magic experience?

In my mind, a magical experience, is an experience.

Basically, I design context and spaces where people can experience something surprising,

something unusual, something magical, something that brings you into out of your normal context, and

hopefully you're going to catch new slices of reality that were not under your radar

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