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Felgar, Mass, 985, the Sports Hub. Oh, great, I don't think it's any secret that the NFL is looking for new stars. They're looking for the younger generation to lead the NFL going forward here as we progress, you know, over the next 20, 30 years. Like the old guard is kind of on its way out. Tom Brady, there's no more Peyton, Manning, Philip Rivers, Ben Rothes, Berger, Aaron Rogers.

All these guys are getting older up in their high 30s, early 40s, and the league is transitioning

right now.

So Patrick is the face of the NFL.

Lamar's the face of the NFL.

Dach's going to be the face of the NFL.

Russell, Deshawn, these guys now carry the big sticks, so to speak.

These guys are the ones that are going to lead the league in Jersey sales.

These guys are going to be the ones that kids are going to be aspiring to be.

So they understand that the platform they have, they understand the influence that they have.

And when you have those players in particular who are now at the forefront of the message that players are trying to convey to the rest of the world, which is that, hey, social injustices and racial inequality are just something that we're not going to stand for anymore. And we know that we have the platform now to get your attention. We know that you are paying attention to us because the fact of the matter is you pay attention

to the stars.

You pay attention to the people who are the best players in the NFL.

And that is something that is very powerful.

That is something that is very significant.

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