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Head to contentful.com slash Black Friday.

That's contentful.com slash Black Friday.

Good. slash black Friday. That's contentful.com slash black Friday. Good morning, Brew Daily show. I'm Neil Fryman. And I'm Kyle Hagey. Today, a stodgy car brand is

having a renaissance by taking customers from Tesla. And how a small Caribbean territory is benefiting

from the AI boom in an unexpected way.

Today is Tuesday, September 2nd.

Let's ride.

With Toby over in the UK, Kyle is joining us for the next few days to burnish his six

man of the year resume.

Kyle, very excited to usher in sweater weather

with you this first week of September. I want to know what you think about this stunt. To promote

its upcoming movie, a Stephen King adaptation called The Long Walk, Lionsgate held a screening

this weekend that required audience members to walk on treadmills for the entire duration of the movie, 108 minutes. And it wasn't a leisurely stroll either. The treadmills in LA's Culver Theater were set to three miles per hour. If you had to stop at any point, you were kicked out of the theater, think he could last the entire movie. Yeah, I mean, 108 minutes of walking. That's a classic New York weekend. I got that down, Pat. I like this play, though, of kind of integrating the movie into the movie watching experience. I'm thinking, escape room for the Shawshank Redemption. You have until the whole length of the movie to find your way out of the theater, we could have some fun with this. We could have. Some other movies I was thinking of, you could dribble a basketball during space jam,

and then during Jaws, you had to trot tread water.

I don't know how long Jaws is, but I don't think that many people would make it out of that movie.

I'm definitely not making out of Jaws.

Now a word from our sponsor, Roku Ads Manager.

Neil, are you a man of action?

No, I'm quite sedentary. Well, what if I told you

you could have action ads with Roku Ads Manager? Well, I know Roku Ads Manager combines the

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