This is the Brand and Sherry podcast.

Hey there.

My name is Brandt and Sherry is our show's producer, and we are honored that you are listening.

We appreciate that very much.

Do you understand the concept of the McDonald's Pay with Loving campaign?

I see what they were trying to go for, yes.

So, well, the commercial was, do you want to, you know, hamburger whatever? Yes. Call your mom and tell her that you love her. That's how you pay. They're actually doing that at the McDonald's. Yes. At the register there. For everybody? No, for select people.

Select people. And they'll be like, you need to call your mom if you want these fries.

That's the concept, yes.

I kind of like it, but I don't know if I, like, if my daughter calls me, I love you, dad, and I can hear there's like,

French fry buzzers going off.

Do you really mean it?

Are you just... You want a large fry?

Putting on a little show so you can get some fries.

I want to know.

Yeah, we were kicking around the McDonald's Pay with Loving campaign.

I actually think it's creative.

It's a good idea.

But why love? Why not love, because others of us aren't necessarily good at hugging or dancing on command. That's why they're

doing it. But what about knowledge? Why can't we pay with knowledge? Oh, I see where this is going.

So they would ask you a random fact and you'd probably have the answer. Pay with history knowledge. Why can't we pay with knowledge? Oh, I see where this is going. So they would ask you a

random fact and you'd probably have the answer. Pay with history knowledge. I would like that.

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