Hello and welcome to this Being Boss of Flashback Friday episode.

A big being-boss shout out to the HubSpot Podcast Network for supporting this episode.

Stay inspired with more podcasts that help grow your business at HubSpot.com slash podcast

network.

Karin here from the Being Boss team and in this series we're bringing back some of our

favorite conversations from the episode archives.

In this clip, you'll hear Emily and Kathleen chat with Karin Young of WeShave about what

goes into building a unique product.

She also shares how listening to her audience and creating lasting relationships with her

customers helped to shape her razors.

If you want to hear more of this conversation, check out episode 140, building a quality

product with Karin Young of WeShave.

One, I want to talk about the process of, as much as you can, there might be some proprietary

or some secrets or whatever, but just getting the product is it more about distribution,

finding the right one and then packaging it and marketing it and distributing it for

the target audience, or did you do some invention along the way?

Were you working with manufacturers to say, I need this guard to be half a millimeter

to the left or whatever it might look like?

Not only getting the razor right, but then the business model.

How did you start to even think about what that was going to look like and how you would

actually literally ship the razor?

With regards to the razor, I didn't know squat about razors then, except that I knew what

...