FB Society CEO Jack Gibbons on the recipe for developing a successful new restaurant
Take-Away with Sam Oches
Nation's Restaurant News
4.9 • 17 Ratings
🗓️ 14 April 2026
⏱️ 37 minutes
🧾️ Download transcript
Summary
In this episode of Take-Away with Sam Oches, Sam talks with Jack Gibbons, CEO of FB Society, a Dallas-based hospitality group known for founding chains like Twin Peaks and Velvet Taco — both of which it has since sold — as well as current portfolio concepts Sixty Vines, Whiskey Cake, and Mexican Sugar, among others. As a sort of restaurant incubator, FB Society has spent the past couple of decades developing something of a recipe for successful new concepts, and as a cofounder of those concepts, Jack has discovered how founders serve as a secret ingredient to restaurant success. NRN named Jack to the just released Power List, which this year recognizes 34 restaurant founders who are improving the industry through their creative power, and Jack joined the podcast to talk about why founders can help differentiate a growing concept and why it’s important to him to pass lessons down to future restaurant leaders.
In this conversation, you’ll find out why:
- New brand development isn’t formulaic, but it can be standardized
- Your customers will tell you what your secret sauce is
- “Founder mode” offers an extra lever for some brands to navigate growth challenges
- Restaurant leaders risk sewing confusion when they don’t filter their ideas
- You can’t change the world without taking some risks
Have feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.
Transcript
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| 0:00.0 | Attention restaurant operators. Get ready for the 29th annual Menu Masters, the culinary event of the year happening May 16th at Morgan Manufacturing in Chicago. |
| 0:10.0 | Presented by Nation's Restaurant News and sponsored by Ventura Foods, this premier gathering celebrates the industry's most iconic innovators and showcases the winners of the prestigious menu masters awards. |
| 0:21.8 | Plus, you don't want to miss the epic after party, where the vibe is cool, the music is hot, |
| 0:27.1 | and this year's party swag is top notch. Join fellow tastemakers and industry leaders for an |
| 0:32.8 | unforgettable night of inspiration and connection. RSVP today at the link in our show notes. |
| 0:38.6 | Early registration is strongly recommended as this event sells out every year. |
| 0:43.5 | Welcome to Takeaway with Sam Okas, a podcast for leaders of growing restaurant companies |
| 0:47.7 | looking to take their businesses to the next level. In nearly two decades covering restaurants, |
| 0:52.6 | I've gained access to some of this industry's |
| 0:54.5 | most influential decision makers, and I'm letting you in on the conversations. In today's |
| 0:59.5 | episode, you'll hear from the CEO of a restaurant group that has a knack for creating popular, |
| 1:04.3 | scalable concepts, and find out which ingredients are necessary to starting a successful new |
| 1:09.5 | restaurant. Jack Gibbons is the CEO of FB Society, a Dallas-based hospitality group known for founding |
| 1:17.0 | chains like Twin Peaks and Velvet Taco, both of which it has since sold, as well as current |
| 1:23.4 | portfolio concepts, 60 vines, whiskey cake, Mexican sugar, and a few others. |
| 1:29.1 | As a sort of restaurant incubator, FB Society has spent the last couple of decades |
| 1:33.8 | developing something of a recipe for successful new concepts. |
| 1:38.4 | And as a co-founder of those concepts, Jack has discovered how founders serve as a secret |
| 1:43.7 | ingredient to restaurant success. We named Jack |
| 1:47.0 | to the just-released Power List, which this year recognizes 34 restaurant founders who are |
| 1:52.9 | improving the industry through their creative power. And Jack joined the podcast to talk about |
| 1:58.5 | why founders can help differentiate a growing concept |
... |
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