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Good morning, good afternoon, good evening, wherever you are out there in the world, it's

time to step out onto the high wire.

Now we've talked a lot about communication.

We are, in fact, a communications outfit right here.

But when we think about what we're up against when it comes to this discussion of vaccines

and the pandemic, we think about the $4 billion by President Biden allocated to controlling

the narrative on the issue of the pandemic and of course the rollout of the vaccine.

To remove vaccine hesitancy is really the goal.

Now this has taken place all around the world, it's hard to really contemplate the billions

and billions of dollars in advertising and television time and radio ads and newspaper

ads and magazines all dedicated to trying to convince us all that we should be vaccinated.

And in some situations, I mean this is happening all around the world.

They're trying to get to every nook and cranny that exists.

Now in a really unique video, I think we get to see in some ways how far they will go.

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