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Disruptors

Faster Business Growth (12 Tactics) [Business, mindset, entrepreneur, disruptors]

Disruptors

Rob Moore

Careers, How To, Business, Self-improvement, Society & Culture, Marketing, Investing, Education, Entrepreneurship

4.81.4K Ratings

🗓️ 13 May 2021

⏱️ 36 minutes

🧾️ Download transcript

Summary

Listen in today for a tactical masterclass of faster business growth from Rob! He discusses ways you can accelerate growth in your business, how to do it simply and efficiently as well as how to utilise and use content, market effectively and get more money!   KEY TAKEAWAYS On social media platforms you will be getting comments and messages from your ideal clients across the board. Ensure you are engaging with them and you respond instead of brushing it off as too much hard work. The solutions you offer to people may well end up being what you offer to future clients. Talk to your ideal clients, in your content, by raising the pains and problems that even your ideal client doesn’t know they have. It might be that the content you put out is more niche and appeals to less people, but those people are the clients you want and will be more likely to convert and buy. Having business partners is a proven way to accelerate your growth. Rob openly admits he would be a lot further behind in his entrepreneurial journey if he hadn’t gone into business with Mark Homer. Their partnership works so well because they have different strengths and balance out each others weaknesses. Repurpose your content. If you are creating something, always figure out how you can reuse that for something else. Whether it be a facebook live for your podcast episode that week, or a youtube video that you take soundbites from for tiktok. Put yourself everywhere, but do it efficiently. Look at offering high ticket items and throw in a red herring. If it is margin you want then ensure you have plenty of high value offerings with a high margin. Offering lower ticket items is fine but you will need to produce a lot more volume. Red herring items can also be a very useful tool, especially at events, as they offer a contrast to your other products and give a measuring point for value to customers. There are four levels to earning. Labour, Managing, Strategy and Vision. Those in the labour category earn the least and the people who earn the most are under vision. Ensure that even if you are a one man band who is still doing the ‘tasks’ in the labour area that you spend time in the strategy and vision camps too! There are three tasks you need to understand if you want to work less and earn more. Income tasks, impact tasks and admin tasks. When many people think of marketing they just think of leads. But you need a really great story to market your product well and this is proven time and time again. BEST MOMENTS  “Ask your potential clients questions” “It changes more than my underpants” “Without each other we would be very much behind” “How do we know the value of anything? We know the value of everything by comparing it to something else” “Do you want to earn the least, or the most?”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Transcript

Click on a timestamp to play from that location

0:00.0

The world is pretty much in reverse. Most of the people on the planet are working in the lower level of earning

0:05.4

Which is labour and earning the least and the fewest are working in the highest level of earning which is vision and earning the most.

0:11.6

Do you want to earn the least or the most?

0:15.2

Hello, it's Rob and welcome to this faster business growth tactical masterclass.

0:21.4

So I'm going to be sharing with you for the next 30 minutes a tactical masterclass on faster business growth.

0:30.0

I've got about what 12 things to cover in 30 minutes. I'm going all out again. I'm doing a Facebook live and a podcast episode and a clubhouse room.

0:41.0

So sit in, listen up and take some notes. The first thing is you are getting DMs and you are getting feedback through emails and in clubhouse rooms.

0:52.0

And you are the questions that you're getting are from your ideal clients and they are questions that if you answered them would turn people into clients.

1:02.4

So make sure that the comments that you see on social you engage in and you respond to the DMs that you get from time to time when people offer you their problems and challenges.

1:15.8

And instead of thinking, ah, I don't want to deal with that. That those the answers to those questions will probably be the solutions to your ideal client problems.

1:26.4

So be very engaged in social media and make sure that you do take time to ask your potential clients questions.

1:35.4

I do quite a lot of phone calls or quite a lot of WhatsApp messages and the next part of this which I think is quite important is a lot of people are just chucking content out there.

1:45.6

To be honest, me too, I'm going for the omnipresent stat strategy and just going everywhere.

1:51.6

But a good strategy is to talk to your ideal client in your content by raising the pains and problems that maybe even your ideal client doesn't know that they've got.

2:06.6

And then part answering those problems and pains in your content and then giving them a call to action to finish addressing and solving those pains and problems and make sure that maybe even 80% of your content on social media is on that particular specific drive and niche.

2:30.6

So for example, the title of this faster business growth tactical masterclass.

2:35.6

So this won't get the highest views because it's a more niche subject, but I am looking for people to work with who want fast business growth, who want to go from five to six figures to six to seven figures.

2:47.6

So even though you might have a smaller audience, you're going to have a much more specific niche audience and more likely to have buyers.

2:55.6

So your content 80% of the time should be on niche and on brand. Now I have a little content management strategy because people are always asking about content. What do you post? How do you post it?

3:08.6

How much personal should you post? How much should you sell? So I have a little rule and it's 80, 10, 5, 5.

3:17.6

80% is on brand and on niche. So I am going live here on my Facebook page. People follow me for entrepreneurship.

3:25.6

And my personal vision is to help as many people on this planet start and scale their business and get a better financial education.

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