Fast Fashion | Stitch by Stitch | 2

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 4 October 2021

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

It’s 1974 and Amancio Ortega, determined to break the cycle of poverty he experienced growing up in Spain, uses his background in retail and manufacturing to found future fast fashion giant Zara.

Meanwhile, Topshop is born as a small section in the basement of a department store, and future CEO Philip Green flounders with a misguided attempt to break into the denim business. And overseas in California, a pair of Korean immigrants chasing their American dream found Forever 21, the most affordable fast fashion brand yet.

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Transcript

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0:00.0	Hey, Prime Members, you can listen to business wars, add free on Amazon music.
0:04.6	Download the app today.
0:07.0	Come on, girl!
0:15.9	1949, Acaruña, a port town in northwestern Spain.
0:22.0	13-year-old Amoncio Ortega Gona enters a small grocery store with his mother, Josefa.
0:28.3	As they walk the aisles, Ortega reaches for some sweets, but his mother pulls him away.
0:34.5	We can only afford the necessities.
0:38.1	Ortega's father is a railway worker, and the family of six live in a small row house
0:42.8	by the train tracks.
0:44.6	Josefa works as a housemate.
0:47.2	Josefa gathers a few essentials into her basket, a loaf of bread, a bottle of milk,
0:52.2	some half-price meat.
0:54.0	As she puts the items on the counter, the cashier glairs at her.
0:58.7	No, I can't keep selling to you on credit.
1:02.7	Ortega's mother is mortified.
1:05.7	Please, I will pay very soon, as soon as my husband and I get our next wages.
1:11.8	That's what you always say.
1:13.1	I'm sorry.
1:14.1	You either pay now or you can't have it.
1:18.1	Josefa scrounges in her purse, managing to find a few pesetas.
1:24.0	Not only covers the bread.
1:26.1	Josefa fights through the tears as she nods, taking the loaf of bread and sticking it
	...

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