You know, there's certainly people who say, oh, like, I, you know, I never use that website, or, you know, I'm not downloading that app.

I stay off it. And I think people don't realize or maybe unaware that even if you're not using

Sheen or Timu, they've probably changed the way that you're shopping.

I'm Ricky Mulvey, and that's Timothy McLaughlin, a contributing writer for The Atlantic,

who's got a story titled The Mysterious Meteoric Rise of Sheen. Sheen is a fast fashion company

that's taken off in the U.S., selling long-sleeved t-shirts for $7 and jeans for under 20 bucks.

The website is packed with flash sales and offers that almost sound too good to be true.

And even if you haven't shopped there, Sheen has changed the landscape for online commerce.

Even Amazon has launched a competitive offering.

My colleague Mary Long caught up with McLaughlin to talk about his reporting and the questions surrounding this mysterious company.

So you wrote an article that was published in The Atlantic a couple months ago about the

mysterious and meteoric rise of Sheehan.

This company started in 2012, though there are some sources that cite actually 2008 as the founding

date.

Today, over a decade later, little

is still note about the company, especially its financials. It is privately held. But it's estimated

that, okay, this is a company that brings in over $30 billion in revenue, over $2 billion in

profits, its latest valuation, said that the company was worth more than $60 billion.

Tell us about this meteoric rise.

How did Sheehan get its start and how did it get to be the behemoth that it is today?

Yeah.

So what we do know from the reporting that I did that many other people have done on the company,

...