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TED Talks Daily

Fashion that celebrates African strength and spirit | Wale Oyejide

TED Talks Daily

TED

Ted Talks Daily, Society & Culture, Ted Talks, Ted Podcast, Ted

4.112.1K Ratings

🗓️ 15 February 2018

⏱️ 5 minutes

🧾️ Download transcript

Summary

"To be African is to be inspired by culture and to be filled with undying hope for the future," says designer and TED Fellow Walé Oyéjidé. With his label Ikiré Jones (you'll see their work in Marvel's "Black Panther"), he uses classic design to showcase the elegance and grace of often-marginalized groups, in beautifully cut clothing that tells a story.



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Transcript

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0:00.0

This TED Talk features designer and creative director Wale Oyejide, recorded live at TED Global 2017.

0:09.0

It is often said that the stories of history are written by its victors.

0:14.0

But this is true what becomes of the downtrodden.

0:18.0

How can they ever hope to aspire for something greater if they are never told the stories of their own glorious pasts?

0:24.6

Ostensibly, I stand before you as a mere maker of clothing,

0:28.6

but within the folds of ancient fabrics and modern textiles,

0:31.6

I have found a higher calling.

0:34.6

Through my work as a designer, I've discovered the importance of providing representation

0:38.3

for the marginalized members of our society,

0:41.3

and the importance of telling the most vulnerable among us

0:45.3

that they no longer have to compromise themselves,

0:47.3

just so they can fit in with an uncompromising majority.

0:51.3

It turns out that fashion, the discipline many of us consider to be trivial,

0:55.9

can actually be a powerful tool for dismantling bias and bolstering the self-images of underrepresented

1:01.9

populations. My interest in using design as a vehicle for social change happens to be a personal

1:08.3

one. As a Nigerian or American,

1:13.2

I know how easily the term African can slip from being an ordinary geographic descriptor to becoming a pejorative.

1:18.6

For those of us from this beautiful continent,

1:21.6

to be African is to be inspired by culture

1:23.8

and to be filled with undying hope for the future.

1:27.9

So, in an attempt to shift the misguided perceptions that many have

1:32.2

about the place of my birth,

...

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