Very often in the fashion industry, all of the attention and glory goes to the designers

who create the amazing things that the fashion industry sells. But in order to sell those things

in a way that has business impact, in order to get things into the stores, in order to reach

consumers, you need the business people as well. That's why I invited Marco Bitsari, CEO of Gucci, and Jose Neves, founder and CEO of Platform Farfetch.

We need sensitive and smart executives like Marco and Jose who understand that business also has a softer side.

Marco and Jose both spoke about culture and communication as key to navigating an ever-changing

world.

So here's a talk from Voices 2016 on the disruptors, fashion business building in a world of

change.

Please keep in mind this conversation was recorded in front of a live audience, so please do excuse

any audio issues.

I just wanted to hear your reflections on the day.

You know, we've, I've seen you both sitting attentively to this industry, to listening to all

the things that we're facing in the world and to the

things that we're facing as an industry and I'm just interested in the things that struck both of

you maybe Marco can start with you okay thank you I think what I what I learned today is very much

about bringing back emotions to our business.

I mean, we talk a lot about fear and all the rest, but I think that if I think our

companies, we should not add internal fear to external fear.

So we should take care about what we manage, what we control, and the rest we need to be flexible.

So we need to adapt organization accordingly.

And so what came out today, I think, is very much about this trade-off between fear and

...